Housing prices are rising, foaming the wardrobe industry or facing challenges

In recent years, housing prices in major cities across the country have shown a straight upward trend, how can a word "飙" get it! Although the central government has successively introduced new policies to curb the rapid rise in housing prices, the property market is still extremely hot. The wardrobe industry is based on real estate development. The transaction situation of the real estate property market directly affects the sales of the wardrobe industry. During the year of Jinjiuyin 10, the whole country The price of the property market in various places is rising.

The rise in housing prices is characterized by “bubbles”

According to preliminary statistics, the transaction price of first-tier cities rose by an average of 23% year-on-year. At the same time, the China Index Research Institute recently released data showing that in September, the average price of residential houses in 100 cities nationwide was 10,554 yuan / square meter, up 1.07% from August. This is also the 16th consecutive month since June 2012, with 79 cities rising month-on-month and 21 cities falling.

On the whole, the “Silver Ten” in 2013 faces the dilemma of insufficient operating rate, difficulty in guaranteeing profit margins, closing risks at the end of the year, tightening of funds, and optimism in the long-term prospects. The main source of the current liquidity of housing prices is that since September, due to the risk aversion caused by the US sovereign debt crisis, once the crisis is lifted, excess funds will flow out of the property market, which will inevitably lead to domestic financial and real estate market turmoil.

The decline in the wardrobe market is evidenced by the gradual reduction in the number of newly-purchased home buyers and the bubble characteristics of the current housing price increase. Before such a market situation, the power of both supply and demand will gradually change, accompanied by consumer environmental awareness and energy conservation. With the improvement of consciousness and the expansion of product selection, enterprises will face a decline in overall demand on the one hand, and will face more complaints about the quality of home wardrobe products and housing on the other hand.

Housing demand is also rigid

At present, the domestic building decoration industry faces serious challenges while also presenting important opportunities: the newly increased population brought about by urbanization will drive the demand for housing, which will directly promote the growth of the building decoration industry. Although affected by real estate regulation and control policies, developers may slow down the increase in residential supply, but residential demand has a strong rigidity.

This is due to changes in the three aspects of the market: consumption upgrades. The consumption upgrade brings about an increase in the scale of potential demand in the industry and an increase in the willingness to pay the cost. The proportion of fine decoration has increased. The development level of China's fine decoration market lags far behind other countries, and the fine decoration market is a part of the future development potential of the building decoration industry. Expansion of the public clothing market. In the process of urbanization, the construction of domestic low-rent and public rental housing will also rise sharply, which will bring a stable and long-term profitability range for the public clothing market.

No matter whether the bubble will be shattered or not, how strong is it? As a wardrobe enterprise related to it, we should make reference to the historical experience to meet the challenges of the market.

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