E-commerce accelerates penetration of online and offline integration of the home industry into a trend

Before and after the "Double 11" last year, Ma Yun and Wang Jianlin gambled on e-commerce topics, and this year's "Double 11", the two "gambling contract" has become a multi-party battle, Suning hit the O2O shopping festival, integrated online store and store resources, waiting for opportunities And Gome and so on.

From the introduction of China's O2O concept in 2010, the offline business opportunities and the Internet have been combined to make the Internet a front-end for offline transactions. China's e-commerce has experienced the B2B era and the B2C era, and is moving towards the new era of O2O.

Expand exports through e-commerce

Ma Yun said that after a large number of online merchants and online shopping, most factories and shopping malls will no longer regard the commercial district as an important investment. This statement has been interpreted by some media as “e-commerce to suppress real estate”. However, Liu Jie, a professor at Fudan University Business School, believes that when supermarkets appear, traditional supermarkets have not been greatly affected. When traditional supermarkets appeared, many grocery stores still lived very well. After the emergence of e-commerce, the traditional business format Certainly there will be an impact, and there will be a break-in, but how much influence it is, it is still too early to draw any conclusions.

The "Greater China Cross-border E-Commerce Retail Export Industry Map" released by eBay Group the day before yesterday shows that Guangdong, Hong Kong and Shanghai occupy the top three cross-border e-commerce retail export transactions in Greater China, and the distribution has formed a "coastal leading". The pattern of the emergence of the mainland, in which the e-commerce transaction volume in Guangdong has exceeded Hong Kong. The products with the highest export volume are electronic, fashion and home gardening. With the continuous innovation of logistics solutions and the continuous application of big data technology, household and auto parts products are growing rapidly.

Home incorporating strategic investment

In the past two years, Baidu has successively invested in mergers and acquisitions or participated in a number of network companies, including the home decoration industry vertical e-commerce Qijia.com, in the 2nd National Building Decoration Industry Technology Conference China Residential Decoration Development Forum, Baidu said, the Internet and New investment opportunities are emerging in the online and offline areas of merchants. In the traditional industry, there are “100 billion-level opportunities not touched the net”, especially the decorative home industry. “The decorative home industry is a huge vertical industry with huge market potential. Must be given enough attention."

It is understood that Baidu has made strategic investment in the current domestic decoration e-commerce website Qijia.com in 2010. According to statistics, in the decoration of home building materials vertical trading platform website, Qijia.com market share in 2009 accounted for 32.9%. In 2010, it reached 36.5%, and both in 2011 and 2012 exceeded 40%. According to the "China Building Decoration Industry Yearbook" statistics, the current average growth rate of China's building decoration industry reaches 18%, while the growth rate of industry enterprises combined with the Internet is higher. Qijia.com said that online and offline integration will be the future development trend of the decoration home industry. Qijia.com will open 300 offline service centers in China in the next three years to meet the offline experience of users.

Consumer finance is optimistic about home

The further deepening of the financial industry reform and the advancement of urbanization will effectively boost domestic demand and improve the economic structure and promote the development of consumer finance. According to reports, the scale of consumer finance business is 18-20 trillion yuan, and the market potential is huge. CITIC Bank and E-House China recently jointly released “Luxury Loan”, with the main target aimed at consumer finance business.

According to reports, “Leju Loan” provides consumers with full-chain consumption and payment services. CITIC gives customers a comprehensive credit line. Users can use co-branded cards, including decoration and furniture purchase. Leju helps to expand the channel. , including real estate developers, decoration companies, home stores and so on.

The combination of financial services and real estate e-commerce has become the mainstream demand of the market. Banks can use e-commerce to obtain quality customers. At the same time, the consumption of financial services in the consumer finance business is less, and the write-off provision for impairment is minimal, far below the company's business. The banking industry in transition is clearly very attractive.

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