Where should furniture e-commerce start from the problem to the way out?

E-commerce, where do you start? This is our problem, and it is also the problem of many furniture people who are preparing to do e-commerce, and it is also the problem of those who have lost their way on the e-commerce road.

Yes, e-commerce has become the focus of attention of furniture people, and has become a business that many furniture companies must expand. With the launch of the national “from urban coverage to rural” Internet strategy, the outbreak of furniture e-commerce is also coming soon. Faced with this situation, many furniture people have long been "in a hurry," but they do not know where to start.

We wrote the article "Fengtou Leopard", which means that the beginning of the article should be written as beautiful as a phoenix, and the end should be as powerful as the leopard tail. There is also a saying that a good start is the beginning of success. Therefore, these "immediately eager" furniture people want to find a suitable start for themselves before e-commerce breaks out completely. To open a beautiful entry for the enterprise to do e-commerce, you must have an understanding of the e-commerce that is about to be or is being done. Have some research and action. Before that, knowing e-commerce and understanding e-commerce should be the most basic start.

How to know, how to understand? Some experience and lessons from practical enterprises, expert analysis and summary, perhaps the best way. This is also the reason why the e-commerce forum in Dongguan exhibition will be squeezed out in September, because the forum has brought a lot of guests and experts who have been on the e-commerce front line. For furniture e-commerce, they have The most valuable market experience and practical experience, the audience is full of "learning". I remember that at the forum site, the venues of the two conference rooms on the second floor of Hall 3 of the famous furniture exhibition were filled with people. Many people who did not sit in the seat stood behind the venue, and the scene was black. The entire forum lasted for nearly 4 hours, and the whole process was basically no one left, which is difficult to see in many industry forums in the past. There are also many forum viewers on the scene who directly find us that they are preparing to do e-commerce, hoping to copy a whole forum of lecture materials and discussion materials to go back to study. However, due to the busy activities at the time, we were unable to respond to their requests one by one. We had to ask them to pay attention to the October issue of Home·Wealth. We promised to report and analyze the contents of this e-commerce forum in a more detailed and systematic manner in the magazine. Therefore, once again planning the e-commerce topic "Electronic Business Continuation: Problems and Way Out", on the one hand, responding to the requests put forward by the audience and readers forums on the forum; on the other hand, because e-commerce is the future trend, it still has many more worthwhile. In-depth discussion and research, and the industry's attention to it has always been high.

Different from the first topic, it focuses on the analysis and interpretation of the current situation and dilemma of e-commerce. In this issue, our focus will be on the existing problems of e-commerce to explore the way out of e-commerce, through the industry and cross-industry enterprises. Case study, find out how furniture e-commerce finds a way out of the predicament, and provide some reference and thinking for many furniture people who are doing or preparing to do e-commerce. Throughout the core of all this, the first thing to answer is: e-commerce, where do you start? This is our problem, and it is also the problem of many furniture people who are preparing to do e-commerce, and even those who have lost their way on the e-commerce road. Human problem.

Even if you have the money to "burn", you can't "burn" a good start. What's more, most furniture companies are the ones with little strength and no money to "burn". Do they have to give up e-commerce?

Some people replied that e-commerce, starting from burning money, companies must do this before they step into the e-commerce, and prepare a large sum of money to "burn", either success, or benevolent, if not Such determination and strength, it is best not to touch the e-commerce, let alone start. This kind of answer is sharp and full of ridicule "taunting."

Others replied that e-commerce, from the beginning of the revolution, enterprises must do a good job of subverting their own, subvert the traditional model, subvert the existing dealers, and give yourself a knife and let them die. This kind of answer is too blind, and full of "strong" meaning.

However, we have reservations about these two answers. Many tragic cases show that e-commerce can't start with “burning money”. If the enterprise defines e-commerce as “burning” with money at the beginning, such e-commerce is doomed. Will not succeed. It has been revealed that many of the first-line brands in Guangdong were trying e-commerce last year, and their investment was no less than 4 million yuan. Look at the e-commerce of Red Star and Macalline. Although it burned hundreds of millions of dollars, it did not even see a "water flower". It can be seen that even if there is money, “burning” does not necessarily mean “burning” a good start. What's more, most furniture companies are the ones with small strength and no money to “burn”. Do they have to give up e-commerce? In fact, the reason is not right, perhaps the method is right, and the initial entry point is found, even if there is not much money, but small companies with vitality and innovation can do e-commerce. Besides, from the beginning of the revolution, this method is too fast and strong for many furniture companies. They can't afford it, and it is unrealistic. If you are not careful, you may be directly killed, not born and died. "Try to improve without revolution", some people have called for traditional furniture companies to do e-commerce as much as possible.

The furniture man who is preparing to be an e-commerce, or the e-commerce businessman who is getting lost, if you have six obstacles to the three major problems, which problem will your company be stuck in? Perhaps, when you figure out the problem, solve this problem. When the problem arises, your e-commerce outlet is clear.

How to take advantage of the trend? It is not just a simple view of the general trend of e-commerce. We often say that to solve things from the problem, furniture people should start from the problem of doing e-commerce, only to find out the problem, solve the problem, can find a way out.

So, what is the problem with furniture e-commerce?

Guo Libing, deputy secretary-general of the Chamber of Commerce and Industry of the National Federation of Industry and Commerce, raised three questions about furniture e-commerce: “First, how is our online and offline balance? Second, brand and service, who will do the last mile? Who will do it? Better? Third, how is the balance between the interests of manufacturers and channel agents?"

Coincidentally, Fu Kai, general manager of Jushang Internet Technology Co., Ltd. also summarized the six obstacles of furniture e-commerce: “1. Market unified price system; 2. End product sales management system; 3. Consumer offline experience and online Closely connected, this is the biggest problem as a furniture e-commerce, that is, the O2O model we are talking about, what is the connection with the offline, what is the thing that allows consumers to communicate with the network in the first time? It is the core problem to be solved; 4. Logistics distribution and after-sales service demand, the current logistics is completely operated by the dealers themselves, our factory can not directly find our consumers, and control and manage our dealers through the opposite direction of consumers. This is basically not; 5. Product area protection, this is our biggest development problem at the moment, why? You only need to do e-commerce, the dealer will resist you first; 6. Online and offline product unification The problem, most of the furniture industry now do e-commerce is either brand promotion or not sales, or products are not unified, this is not an e-commerce, you only It’s just a shop on the Internet, or a flagship store on Tmall. It’s not really e-commerce.”

Although the above two questions about the existing furniture e-commerce are not the same, the meaning is similar, and Fu Kai sums up more comprehensively. The furniture man who is preparing to be an e-commerce, or the e-commerce businessman who is getting lost, if you have six obstacles to the three major problems, which problem will your company be stuck in? Perhaps, when you figure out the problem, solve this problem. When the problem arises, your e-commerce outlet is clear.

E-commerce is not a project, it is a system engineering, furniture people, please use more systematic thinking to do e-commerce.

Ottoman

Modern Furniture Living Room Ottoman,Hot Selling Ottoman Furniture,Wholesale Ottoman Living Room

Bazhou SKY Furniture CO., LTD , https://www.sky-furniture.com