Wang Mingbin, the Pearl of the Pocket: Destiny is controlled by oneself
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On February 9, 2012, the Pearl of the Pearl Furniture held the annual business annual meeting of “Creation Change 2012â€. More than 1,000 dealers from all over the country attended the conference at the Happy Valley Grand Theatre in OCT. Wang Jianbin, Chairman of the Board of Directors of Mingzhu, delivered an opening speech for the conference and explained in detail the 2012 Planning of the Pearl Group. During the meeting, Sohu Home Reporter interviewed Chairman Wang Jianbin on the planning and development direction of Pocket Pearl 2012.
The 2012 furniture industry will usher in the first real reshuffle
[Reporter]: Mr. Wang, first of all, congratulations on your successful annual business meeting! I am very glad that Mr. Wang can accept my interview. According to the industry forecast, the situation of the entire home furnishing industry in 2012 is not very good, and the days of furniture companies will be even more difficult. As a representative of the furniture enterprises in Sichuan, how do you judge the situation this year?
[Wang Zong]: This year will usher in the first shuffle in the real sense of the home industry. Chinese furniture has experienced development in the past ten years, among which the development of shopping malls, the development of retailers, the development of furniture factories, and even upstream material suppliers have achieved rapid development. However, since the implementation of the real estate policy, the home industry as a downstream of real estate has also been affected. National policy is only one of them; the second is that consumers do not lack products at all. At present, there are many kinds of furniture products on the market, but there are not many products with similar production techniques, similar sales methods, and satisfying consumers! In short, the rapid development of the industry and the changes in the national macro situation and the dissatisfaction of consumers, these three changes will promote the development of the furniture industry in a more rational direction. Therefore, the era of shuffling in the true sense of the furniture industry is coming.
Furniture companies need to stick to the brand road
[Reporter]: In the past two years, real estate regulation, financial tightening, and rising raw materials have restricted the development of furniture enterprises. You are standing at your height and have any suggestions for breaking the ice in the home industry?
[Wang Zong]: The rise in material costs, the rise in personnel wages, the rise in sales expenses, and the rise in all costs are all inevitable laws. In the future, only rising, cost increases are long-term, uninterrupted, and will not stop. . As a company, it is still the way to follow the brand, because consumers ultimately buy value rather than price. He is willing to pay such a price for the value he brings to his products and services, he is satisfied. In this way, the problem of rising costs of enterprises is solved.
[Reporter]: What plans do you have for the Pearl River Company in 2012? What is the direction of development?
[Wang Zong]: We have two customers: one customer is a terminal consumer and one customer is a channel distributor. For the end consumers, we must first start with whether the consumers are satisfied, consumers need enterprises to provide high-quality products, provide healthy and environmentally friendly products, provide comfortable and comfortable products, and provide first-class perfect service. For example, when I come to the mall to experience and feel good, the service is good, the delivery time and after-sales service are also on time, then this product will conquer the consumer for the first time and become the first choice for consumers. Channel distributors will pay more attention to the following four aspects: First, whether the brand can bring sustainable benefits in the long run. Second, what kind of return on investment can this brand bring? Third, whether this brand can bring continuous product competitiveness. Fourth, is this brand able to help me in a long-term sustainable manner? So now our aim is what consumers need and what we produce.
[Reporter]: Mr. Wang just mentioned the quality of the products. Recently, the AQSIQ has repeatedly exposed the product quality problems of some furniture companies. How do you think that you can make products that make consumers safe and secure?
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