The overall wardrobe promotion encounters competing products and fights seven strokes
Tailor-made, positioning and promotion. When the overall wardrobe community encounters multiple competitions, it is better to do "the big fish in the pond" instead of doing "the small fish in the river." That is to transfer energy to places that are easily overlooked by others, to transfer to interested families and individuals, and to make every household's ideological work transparent and open. While increasing customer loyalty, it will also strengthen the company's position in the industry. 3. Segment by consumption level There have been many years of community, kitchen cabinet buyers are mostly secondary renovation. This requires a single user service to achieve the role of the model. If you have a large sales potential, you need to send a team to the community to understand the various problems that arise in the kitchen cabinet materials, and hold a talk service meeting, and then do product promotion; the new construction community has huge consumption potential. Positioning promotion can have an immediate effect. In the actual promotion, it is necessary to pay attention to the promotion to the left neighbor through the installation of the household, so that it can get twice the result with half the effort. Wooden Stick,Round Heads Cotton Buds,Cotton Buds,Wooden Stick Cotton Bud COTTONWHISPER (TAIZHOU) DAILY PRODUCTS CO.,LTD , https://www.cottonwhipershop.com
Different types of cells, operational differences are also obvious, the details are as follows:
1. Subdivide by cell nature
Units and neighborhoods are very familiar with each other. Therefore, in the old residential areas, promotion activities can often be achieved through activities and word-of-mouth. In commercial districts, the situation of “the sound of chickens and dogs, the old and the dead are not the same†The breakthrough point is to promote the joint promotion with the property, such as convening experts to hold free "home improvement lectures" and "fengshui forum".
2. Segment by construction time
There have been many years of community, kitchen cabinet buyers are mostly secondary renovation. This requires a single user service to achieve the role of the model. If you have a large sales potential, you need to send a team to the community to understand the various problems that arise in the kitchen cabinet materials, and hold a talk service meeting, and then do product promotion; the new construction community has huge consumption potential. Positioning promotion can have an immediate effect. In the actual promotion, it is necessary to pay attention to the promotion to the left neighbor through the installation of the household, so that it can get twice the result with half the effort.
By looking at the various configurations of the community, such as the brand of the car, the wearing of people, the age level, the law of work and rest, etc., it is possible to clearly understand the consumption potential, and it will be easy to locate and promote. Generally speaking, in the sports area of ​​the community, daily popularization activities for residents, such as volleyball and table tennis, should be timely participated and provide prizes for the competition, so that the distance between the community and the consumer group can be quickly shortened.
Tailor-made, positioning and promotion. When the overall wardrobe community encounters multiple competitions, it is better to do "the big fish in the pond" instead of doing "the small fish in the river." That is to transfer energy to places that are easily overlooked by others, to transfer to interested families and individuals, and to make every household's ideological work transparent and open. While increasing customer loyalty, it will also strengthen the company's position in the industry.
Different types of cells, operational differences are also obvious, the details are as follows:
1. Subdivide by cell nature
Units and neighborhoods are very familiar with each other. Therefore, in the old residential areas, promotion activities can often be achieved through activities and word-of-mouth. In commercial districts, the situation of “the sound of chickens and dogs, the old and the dead are not the same†The breakthrough point is to promote the joint promotion with the property, such as convening experts to hold free "home improvement lectures" and "fengshui forum".
2. Segment by construction time
3. Segment by consumption level
By looking at the various configurations of the community, such as the brand of the car, the wearing of people, the age level, the law of work and rest, etc., it is possible to clearly understand the consumption potential, and it will be easy to locate and promote. Generally speaking, in the sports area of ​​the community, daily popularization activities for residents, such as volleyball and table tennis, should be timely participated and provide prizes for the competition, so that the distance between the community and the consumer group can be quickly shortened.