Treksta: Korean hiking shoe brand Read more >>

Treksta is known as the sponsor of Yan Hongji (the first Asian person to reach the summit of all 8,000 meters in the world) and is known as the sponsor of Korean hiking shoes. Dreams - The world's first brand of outdoor hiking shoes means TrekSta's name comes from the combination of struggling Trek, a slow-traveling Trek, and star Star, who led the way through difficult roads. TrekSta has never given up on the dream of being the world’s first brand of outdoor hiking shoes in the more than ten years since TrekSta asked the city. TrekSta is not only the star of advocating nature and outdoor enthusiasts, but also the world's leading star in the Korean footwear industry. Busan, South Korea, once produced 70% of the world's shoes. However, a considerable number of shoe-making enterprises disappeared in the mid-1990s. The main reason is that these companies do not have their own brands and rely only on processing and production and cannot maintain long-term vitality. As the founder of South Korea's TrekSta company, the chairman of Quandong Seven deeply felt that the limitations of processing companies and the importance of developing their own brands. Faced with all kinds of pressures and difficulties, he resolutely decided to invest huge sums of money in equip the world's most advanced shoemaking equipment. With professional shoemaking concepts, exquisite shoemaking techniques, and striving for the perfect fighting spirit, he began to work hard for TrekSta. trip. The pursuit of incredible ultra-lightweight outdoor hiking shoes can provide better technical support for climbers. Its function, structure, quality, and craftsmanship have a direct impact on whether the climber can face the harsh natural environment and also determine its outdoor activities. Can the plan proceed smoothly? When we walk, the feet are not under average pressure. Spreading the pressure evenly over all parts of the shoe can be called good shoes. TrekSta first started to study the development of scientific shoes according to the Korean feet. At that time, under the condition that there was no scientific foot data system, the company's R&D department began to track and collect accurate data on 20,000 Korean feet. After more than a year of hard work, the Korean foot-type data system was finally established, and the Korean-type shoe last completed. Following this, the company developed footwear that fits the foot of each country in the same way. In addition to the shoe last, there is an ultra-lightweight hiking shoe item. At the beginning of TrekSta's development, the company's main R&D staff explored the concept of shoemaking on hiking shoes day and night. The leadership of the company takes the lead in climbing and observes the equipment of the climbers. Surprisingly, ordinary climbers do not wear professional hiking shoes, but ordinary sports shoes. “The hard and heavy hiking shoes themselves are a burden. To climb the mountain, it is easy to climb.” This concept of chairman Quan Dongqi has been through the entire development process of TrekSta. TrekSta has since started to challenge the ultra-lightweight outdoor hiking shoes, aiming for incredible ultra-lightweight - the world's best: 290 grams. To achieve the 290-gram goal, all TrekSta employees are using their brains to think hard about where to reduce the weight of the hiking shoes. The person in charge of the R&D department carried the scales almost every day and worked hard day and night to finally find ways to reduce weight. So the most lightweight was born: 290 grams of hiking shoes. Belief - ten years of commitment Since the establishment of the company, TrekSta has persisted in its adherence to the "Only One Number One" business philosophy. We firmly believe that we will be able to produce the best shoes in the world. In the production, in order to achieve perfect shoe quality and strict production management, TrekSta company does not hesitate to spend huge sums of money to introduce the development of outdoor hiking shoes test equipment, repeated and rigorous strict quality testing, such as finished shoe bending test, DIN test ( Rubber abrasion test), fabric pressure test, ultraviolet irradiation test, sewing thread water absorption test, shoe material water absorption test, cloth friction test, leather waterproof rate test, leather fading test and low temperature bending test, constant temperature aging test, etc. The centrifuge that can detect whether the GORE-TEX material leaks water. In order to better develop the Chinese domestic market, relying solely on advanced and complete shoemaking equipment is not enough to make the first brand of outdoor hiking shoes in South Korea fully meet the preferences of Chinese consumers. TrekSta not only pays attention to the quality of outdoor hiking shoes, but also pays more attention to the development of Chinese shoes and explores the ever-changing consumer trends in China. As a result, TrekSta has significantly shifted South Korea's development and design research group to China, and its development focus has begun to specifically target China. Guidelines - Demonstrating Brand Power In March 2001, TrekSta hired the famous mountaineer Yan Hongji as a business consultant. Yan Hongji is the first Asian man to successfully climb 14 peaks above 8,000 meters above sea level. In May last year, when Yan Hongji climbed to 8,005 meters above sea level in the Himalayas, he had been hiking shoes not branded by other countries in the world for more than a month, but was developed by TrekSta of South Korea. The Himalayas - VerkSta is certified as the best experimental venue for the highest quality mountaineering shoes in the world, and it also makes TrekSta the most reliable climbing partner for Yan Hongji. Mr. Yan Hongji, who is now the technical director of TrekSta, has become the first quality tester of every TrekSta outdoor hiking shoe that is newly developed and will soon be put into production. Partners - Easy and Secure Since entering the market, TrekSta has always maintained a cordial attitude and gratitude to its customers. TrekSta supplies its products with the fastest speed and complete logistics system, quickly handling customer's dissatisfaction opinions, and even taking small details into consideration. This gives TrekSta's service goals. At the beginning of the development of the Japanese market at TrekSta, a pair of climbing shoes was presented to Mr. Simizi, a famous Japanese mountaineer who climbed the summit of the Himalayas three times. When he was wearing TrekSta, he accidentally slipped and lost his trust in TrekSta. He made a solemn protest to TrekSta. TrekSta company received a protest fax, the company staff quickly rushed to the local area to apologize to Mr. Simizi. Mr. Simizi's protest that "there is no guarantee of personal safety is the most basic guarantee for climbing shoes." The staff were speechless. To this end, the company carried out serious thoughts and rectifications, and the soles worth more than 1.2 million yuan (NTD) were burned. How to develop a shoe that is neither slippery nor strong has become a top priority. In order to completely solve the problem of non-slip, at the time of two or three o'clock in the morning, Li Shangdao (current president of TrekSta), then the general manager of the production line, went to work in the factory and began thousands of matching experiments on the physical properties of rubber. The problem of slippage was finally solved. This is considered to be the highest technology in more than 20 countries in the world. It is the HYPER-GRIP outsole used by TrekSta outdoor hiking shoes. Myth--TrekSta, an ultra-lightweight outdoor climbing shoe that swept the market, entered the market early, and new products encountered traditional hiking shoes. Facing the crisis of more and more inventories, TrekSta has taken another approach and adopted a marketing approach that directly communicates with consumers face-to-face. On the weekends, the staff were scattered to the entrance to the mountain to advertise and to train the climbers. After a good reputation, TrekSta was finally known and accepted by the public. TrekSta has finally made its own brand and has since changed the sales channels that originally sold heavy and thick hiking shoes. With the rapid increase in sales in the domestic market, TrekSta is like a certificate of best-selling products in the world. Today, TrekSta quickly engulfed 50% of Korea's hiking shoe market as a whirlwind; successfully opened the Japanese hiking shoe market monopolized by European and American brands and climbed to the second place year by year; ranked first in Australia; and simultaneously exported New Zealand. More than a dozen countries have been certified by climbers around the world. TrekSta is a miracle created by mythology, and TrekSta is a myth created by all corporate staff. The cutting-edge technical strength embodied in shoe lasts and sole production; boldly breaking the inherent concept to 290 grams - close to the weight of 4 eggs - the fighting spirit of ultra-lightweight challenge; persevering in pursuit of new creative development The high-level outdoor hiking shoes and the persistent belief in being a world famous brand make TrekSta create one after another myth! TrekSta sets out to make hiking enthusiasts from all over the world confident, and it is a guide star for mountaineering enthusiasts in the mountains.

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