The role of color in packaging

Color is one of the factors that affect the success of packaging, because it directly stimulates people's vision, can make people have emotional changes, indirectly affect people's judgments.

Experience tells us that consumers tend to pay attention to pleasant things and ignore any things they like. Color is a media stimulus that achieves visual arousal and can be molded into original creative functions.

A package has good visual characteristics, with pleasant color deployment and application, to capture people's attention, such as packaging in the supermarket, on advertising, print, outdoor, and even on film and television It will be a successful salesman.

Therefore, how to use the characteristics of color to shape the visual transmission of packaging and change people's emotions is worth studying.