The flourishing development of China's anti-counterfeit printing industry - combining anti-counterfeiting technology and printing technology

China's national defense-pseudo-printing industry was gradually formed and developed along with the development of the socialist market economy. In the process of rapid development of the market economy, great changes have taken place in our economic life, and the commodity circulation market has become increasingly active. However, due to the imperfect legal system and the non-standard market, some lawbreakers at home and abroad have used counterfeit and famous products to counterfeit profits and shoddy goods. They have created fake counterfeit goods, in particular, some high-tech products, to varying degrees. The impact of counterfeit and shoddy products has severely disturbed the social and economic order and has become a turbulent obstacle to the healthy development of China’s economy. At present, counterfeit and shoddy products are still spreading further, and the number and scope of fake and shoddy products are also expanding. In recent years, enterprises and consumers have gradually increased their awareness of self-protection in the fight against counterfeit and inferior products. The government has also vigorously advocated the use of anti-counterfeiting technology to combat the counterfeiting industry in order to enhance the competitiveness of China's famous and high-quality products in both domestic and international markets. This promoted the development of anti-counterfeiting and anti-counterfeit printing technologies in China. According to incomplete statistics, there are currently nearly 1,000 enterprises and institutions in the country engaged in the research, development, production, and sales of anti-counterfeit printing products (excluding RMB equivalent securities and various documents) for anti-counterfeiting technologies and products, and annual sales are from the 20th century. In the early 1980s, there were only tens of millions of yuan. From 1999 to 1999, sales had reached 5.25 billion yuan, an increase of 17.4% from the 4.46 billion yuan in 1998. The market demand for defense technology products in China is huge, and the development speed is astonishing. There are more than 300 laser holographic anti-counterfeiting printing marks on the market. There are more than 300 manufacturers. Anti-counterfeiting technology involves many disciplines, such as optics, lipids, physics, electromagnetism, computer technology, spectroscopy, printing technology, graphic digital technology, packaging technology, etc., belonging to a cross-edge disciplines. In the past, the field of application of anti-counterfeiting printing technology in China was limited to government departments such as passports, various documents, currencies, various securities, social and public security, as well as special industries and departments such as customs, customs, and taxes. Now, with the increasing development of the market economy and commodity production, the printing of trademarks and the packaging of goods are moving toward high-end, exquisite and safe (with anti-counterfeiting functions). Anti-counterfeit printing technology, such as laser holographic anti-counterfeiting technology, ink anti-counterfeiting technology (fluorescent, daylight, temperature-varying, color-changing anti-counterfeiting ink), integrated paper anti-counterfeiting technology (watermark security paper, special raw materials security paper, security line security paper, security Anti-counterfeit white paper, fluorescent fiber security paper, fluorescent fiber anti-counterfeit white paperboard, cast coated anti-counterfeit paper, etc.), anti-counterfeiting adhesive materials, micro-printing text, encryption technology, positioning hot stamping technology, telecommunication password security and engraving gravure printing Widely used. The actual development status of practical anti-counterfeiting combined with several types of anti-counterfeiting and printing, which are currently widely used in China, is described below. Paper-based anti-counterfeiting technology Currently, a large number of paper-based integrated anti-counterfeiting technologies are used in product trademarks, logos, packaging, and tickets. That is, in the papermaking process, special techniques and equipment are used to add watermarking technology, or security threads and fluorescent fibers are added to the paper according to user requirements. Among them, security line security paper can also use micro-text printing, fluorescent color printing, colorless fluorescent ink printing, gold and silver ink printing, invisible buried colorless fluorescent printing. The fluorescent fibers include color, colorless, long and short-wave fibers. The above-mentioned comprehensive anti-counterfeiting technology based on paper base is used for trademarks, labels, packages, and tickets for many commodities such as food, tequila, liquor, medicine, security products, cosmetics, and clothing. Take Beijing Zhongguo Guoan Security Technology Co., Ltd. as an example, the company does not have special anti-counterfeiting paper mills and printing plants. Over the past few years, the company has successively undertaken the tests, research, development, promotion and application of anti-counterfeit projects of the State Administration of Taxation, the General Administration of Customs, the State Tobacco Monopoly Bureau, and China National Pharmaceutical Industry Corporation. Paper-based comprehensive anti-counterfeiting technology has been widely used in taxation, tobacco, medicine, public security, telecommunications, textiles, culture, education, audio-visual, and national defense. For example, the “Hongxing Erguotou” trademark held by the Beijing Hongxing Group, and other product labels for alcoholic beverages, pharmaceuticals, and chemical products were printed with anti-counterfeiting paper. In the aspect of ticket anti-counterfeit printing, such as the "Special Tax Payment for Export Goods" printed by the State Administration of Taxation, the watermark of its tax emblem is clearly visible; it is adopted for the "National Tobacco Monopoly Product Transport Certificate" printed by the State Tobacco Bureau. Watermark paper, fluorescent security thread, fluorescent fiber, invisible printing and other comprehensive anti-counterfeiting technology. In addition, the domestic business card products, such as alcoholic liquor, Ang Li No. 1, Beijing Aoqi cosmetics series of trademarks, logos and packaging, are also based on anti-counterfeiting paper-based comprehensive anti-counterfeiting technology, has not yet been found to be counterfeit. The above is based on paper-based anti-counterfeiting technology, users can use two or more paper anti-counterfeiting technology to form a comprehensive anti-counterfeiting technology according to the needs of the product, which can greatly enhance the anti-counterfeiting effect. Practice has proved that due to the adoption of comprehensive anti-counterfeiting technology and anti-counterfeiting technology with high technical content, it is not easy to be counterfeited and the anti-counterfeiting effect is better. Ink-based anti-counterfeiting technology The so-called anti-counterfeit inks are special printing inks that have special properties and anti-counterfeiting materials and are processed by special processes. According to the classification of products with anti-counterfeit functions, the currently widely used anti-counterfeiting inks include ultraviolet fluorescent inks, sunlight-induced color-changing inks, thermal security inks (thermochromic inks), reaction color-changing inks, metachromatic printing inks, and intelligent security inks. Multi-functional or integrated security ink (laser hologram plus fluorescent security ink, floppy ink). At present, anti-counterfeit inks can be printed on tickets, product trademarks, logos, and packages using various printing methods. This kind of anti-counterfeiting technology is characterized by simple implementation, low cost, good hiding, colorful, easy inspection (even hand-warming can change the color), strong reproducibility, and diverse color changes. It is also the first anti-counterfeiting technology for banknotes, tickets and trademarks. Taking fluorescent anti-counterfeiting inks as an example, 1999-3 "China Ceramics Yi Yao Kiln Porcelain" created a precedent for the printing of fluorescent anti-counterfeiting inks on stamps. The use of fluorescent anti-counterfeiting ink to print dark stamps can be both anti-counterfeiting and popular among philatelists. It can be said that the production and use of fluorescent ink is a win-win technology for economic benefits and social benefits, and it has a good future for development. Anti-counterfeit hologram identification positioning hot stamping technology The application of anti-counterfeit hologram identification and positioning hot stamping technology Since 1998, the anti-counterfeit holographic identification specialization positioning hot stamping (hereinafter referred to as positioning hot) technology has been widely used in tobacco, cosmetics and other packaging industries, especially in the past two years in various cigarettes. High-grade tobacco packaging factory (such as cigarette Furong Wang, the best cloud cigarettes, Lanzhou, Fu plate, good cat, etc.) is generally used on the positioning hot, its advantages are: (1) high technology content, complex manufacturing process, difficult to prevent. 1 Positioning hot stamping technology is very difficult. Requires packaging and printing manufacturers to have expensive precision positioning stamping equipment. Requirements of the printing plant's related equipment can also meet the requirements of positioning hot stamping, with a precise walking and positioning capabilities. Anti-counterfeiting holographic printing plate The production of hot stamping marks requires the use of precise special equipment and raw materials. The process requires high quality. At present, there are only two or three manufacturers in the world that can provide qualified hot stamping foil coils. 2 All the anti-counterfeiting technologies used on the universal holographic anti-counterfeiting stickers can be used on hot stamping marks, such as pixel holography, true color, synthetic encryption, micro-engraving, actinic relief, and other technologies, which can play an excellent anti-counterfeit effect. . (2) The positioning stamping and the box itself are organically integrated and combined with other anti-counterfeiting technologies on the package to form a variety of anti-counterfeit; at the same time, a reasonable design can greatly improve the quality and grade of the packaging, so that no matter in the strength of anti-counterfeiting or aesthetic aspects , have increased a big step. (3) Positioning hot stamping can realize high-speed large-scale automatic production, and is matched with high-speed printing equipment to meet the production process requirements of printing manufacturers. (4) After anti-counterfeit labels are stamped on the packaging box, they do not need to be covered with plastic film, which can meet the requirements of green packaging. It is a big step forward than the commonly used self-adhesive holographic security labeling, and has completely solved the repeated use of anti-counterfeiting labels. problem. 2. The development of positioning hot stamping technology takes Wuhan Huagong Science and Technology Industry Co., Ltd. image branch company as an example. The company's predecessor was Huazhong University of Science and Technology Image Technology Development Corporation. The company's entrepreneurs were experts in the research of the national "863" project. Professor, they not only made significant achievements in scientific research, but also dared to convert scientific and technological achievements into productive forces and successfully applied laser holographic technology to the production of commercial holographic anti-counterfeiting products. Since the company was officially established in 1990, under the leadership of General Manager Zhang Yiqun, after 10 years of arduous pioneering, it has developed into an important integrated anti-counterfeiting center in China, and has a production of laser holographic anti-counterfeiting packaging materials of 15 million square meters (including leading products Hot stamping version of laser holographic hot stamping materials, etc.). In recent years, more than 500 kinds of laser holographic labels have been developed for various printing industries. At present, it is the only manufacturer that uses the anti-counterfeiting labels in the national customs system. For example, an integrated encryption holographic anti-counterfeiting label made for the State General Administration of Customs is used on customs business documents. In the past four years, with the help of the label, the Customs has effectively cracked down on criminal elements, restoring huge economic losses for the country. Based on the successful development and production of laser hologram universal edition and special edition non-positioning (commonly known as “hot”) stamping materials, the company also took the lead in launching a special orientation hot stamping product in China. Once launched, it was popular with users. Welcome, currently used in a large number of industries such as tobacco, pharmaceuticals, health products, cosmetics, etc., have been successfully applied to dozens of famous brands such as "Lanzhou" Luluyan and "Dabao" cosmetics. The market prospect is very impressive, breaking the German KURZ (Kurz) The company dominates the world at home. The company's products have unmatched advantages over foreign products, especially in terms of anti-counterfeiting efforts and prices, the company has a high technology content anti-counterfeiting technology, is in a leading position in the world, can meet the various requirements of users, its products in The price is 50% lower than similar foreign products, users can greatly reduce costs. Laser holographic transfer paper technology Laser holographic transfer paper technology is recognized internationally as a promising anti-counterfeiting technology, and is a new type of anti-counterfeit packaging printing material. It is based on the anti-counterfeit requirements of the paper packaging industry. It combines organic technologies such as laser holographic molding, computer lithography, special plate making, precision electroforming, fine chemicals, and high-precision peeling to create a transferable hologram. The film is then transferred to a paper surface to form a laser hologram transfer paper. Shaoxing Jinghua Laser Products Co., Ltd., Wuhan Huagong Science and Technology Industry Co., Ltd. Image Branch, Shandong 5808 Plant, Beijing Pan-Tes, Xiaoshan and other companies have imported laser holographic transfer paper production lines from the United States, Britain, Italy, and other countries, such as Shaoxing. Jinghua Laser Products Co., Ltd., the annual production capacity of laser holographic transfer paper can reach 2000 tons. Laser holographic transfer paper has the following characteristics: (1) It has anti-counterfeiting function. It extends the original anti-counterfeit labels, pull cords and other "points" and "line" anti-counterfeiting measures to "face", so that the entire surface of the packaging paper has anti-counterfeiting characters and patterns. , thus increasing the difficulty of counterfeiting. (2) Decoration function The surface of the laser holographic paper has good printability, can be perfectly combined with the printing ink, and enhance the overall effect of printing, so that the package shows the best decorative function. (3) Recoverable and degradable without polluting the environment The physical properties of the laser holographic transfer paper, like ordinary paper, can be recycled and degraded without polluting the environment. At present, these environmentally friendly packaging materials in Europe and the United States and other developed countries are recommended products. (4) Recognition of laser hologram text patterns for simple laser holographic transfer paper is simple and easy for ordinary consumers to identify. (5) The current price of the laser holographic transfer paper of similar products imported from the price paper is slightly higher than that of ordinary aluminum-sprayed gold and silver paperboard, which is reasonable. Laser holographic transfer paper can be used for the packaging of cigarettes, alcohol, various foods, medicines, health products, cosmetics and other commodities. At present, Hangzhou Cigarette Factory and Ningbo Cigarette Factory have used such anti-counterfeiting methods in batches, with good results. Shenzhen Jinwei Beer Co., Ltd. originally used imported laser holographic transfer paper to make beer labels, but due to the high price, it has now switched to the production of the Shaoxing Jingjie Company.

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