OR 2012 Spring & Summer Product Global Sales Conference Read Full Text >>
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At the beginning of June, the American Outdoor Outdoor Apparel Brands Outdoor Research Spring & Summer Product Global Sales Conference was held in Seattle, USA. The conference summarized the market sales of Outdoor Research last year and showed new products in the spring and summer of 2012. Sales representatives and agents from North America, South America, Europe, Asia, and Australia attended the meeting.
The Outdoor Research brand, which celebrates its 30th birthday, is growing rapidly at an average annual growth rate of more than 20%. Its functional clothing, traditional hats, gloves, and snow jackets are still leading the market. Outdoor Research's Spring/Summer 2012 apparel products are made of GORE-TEX's latest Active Shell elastic fabrics, lightweight air-breathable shirts, T-shirts, and ultra-light snow covers designed specifically for endurance trails and light hiking. Waterproof bags with operable touch screens designed for fashionable electronic products such as iPads and iPhones all reflect some new trends in the current outdoor market. For example, the proportion of outdoor activities on a daily basis continues to increase. Functionality and fashion sense are increasingly emerging in products. Quantification has become the most important trend in equipment development.