Newspaper Printing - New Direction for Digital Printing
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These technical demonstrations on Drupa have left a very deep impression on us, because they can print newspapers for publishers around the world, and visitors can also find newspapers they like to read. Publishers can send newspaper digital files as PDFs to digital presses, and these documents are also used to produce offset newspapers. Newspapers printed on digital presses are basically the same as normal offset newspapers, but in some special cases, there will also be some differences between them, such as the "Sydney Morning News" printed by the Océ Jetstream 2200. †is narrower than the width of a normal newspaper.
We all want to know the application of digital technology in newspaper printing. In fact, the use of digital printing technology to print newspapers is not a fresh idea. Océ company entered this field in 2001 and established a business development program for the newspaper market - a digital newspaper network. The main purpose of this program is to open up new markets for digital printing service providers and win more business and sales for Océ printers. For this purpose, Océ developed several new business models and led other equipment manufacturers to sell their digital color printers to the newspaper printing market.
1. Dispersed newspaper production - This is the only business model that is currently put into use. Océ’s digital newspaper network can now print a large number of newspapers for readers around the world in six different factories using a monochrome continuous press. These factories are located in Sydney, Singapore, Zurich, London, New York and Los Angeles. The printed products include The New York Times, The Guardian, The Nikkei, The New Zurich, and The Globe and Mail. This decentralized newspaper printing market is mainly aimed at people, tourists and business people who have long lived abroad. In Portugal, VASP airlines mainly use a Xerox monochrome continuous press to print newspapers, but there is also a problem in doing so, that is, printing a previously colored newspaper in black and white, and advertisers. Do not want to see their color advertising lose color. Until now, many publishers are not satisfied with the quality of digital color printing.
2, printing extra special newspapers - this is a special market, but also can be personalized printing together. The German newspaper Handelsblatt News Abend is a classic example. Océ prints 20,000 copies of the Handelsblatt News Abend at its 26 print shops in 14 regions in Germany using its own VarioStream 9000 press. These special newspapers are printed every day at 2 pm and sent to Air Berlin’s planes and Deutsche Bahn's trains to be read by the first-class passengers before 3:30 in the afternoon.
3. Micro-partitioning of newspapers - Newspapers are always looking for ways to compete with advertisers for other forms of media, and see great potential in producing newspapers with advertising and editorial areas. Digital printing allows you to produce such highly-targeted layouts and integrate them with other layouts produced with offset presses in the post office.
4. Personalization - This can integrate data acquisition technology that has been widely used in the digital printing field with variable data printing technology into the highly personalized newspaper printing field to form a good complement to the above three modes.
As far as I know, there is no newspaper company to buy color or monochrome digital continuous high-speed printing presses. The digital printing of all newspapers was carried out on the Océ presses installed by the printing service providers. Printing digital newspapers is an application direction in the future, and newspaper publishers all over the world have seen the profitable opportunities that this technology can bring. For mid- to long-run newspapers, offset printing is a cost-effective printing method; but when printing short-run newspapers, the economic benefits of this method have yet to be proven. In the current market environment, we should seize the precious opportunity for a huge leap forward in variable data printing technology and integrate printing with electronic media so as to bring higher responsiveness to marketing customers.
After the drupa exhibition, many equipment manufacturers expressed that their customers are very interested in the digital printing technology of newspapers. The screen company said that its biggest task now is to turn customer's handshake and verbal commitments into real orders. According to the company, the business model that is most interesting to customers now is decentralized newspaper production. Océ pointed out that although they have not received orders for the new Jetstream presses at this drupa, they are working with many newspaper publishers and distributors on major projects. HP launched the Inkjet Web Press at drupa and attracted a lot of potential customers' interest in newspaper printing, but also did not get substantive orders. In addition, Kodak did not sell a Versamark press to newspaper customers on Drupa, but Agfa was a lot better. They sold a Dotrix press to Sao Paulo. (VASP) Airlines.
The digital printing of newspapers is a major development direction in the future. We cannot predict the commercial benefits of newspapers. But what is certain is that this is a market worthy of our long-term attention.
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