Lexmark Digital Short Print Solutions Application Example I

demand analysis

The rapid development of the informatization process has created a large number of information resources that need to be distributed, exchanged, and shared. The backward and relatively weak service links of the traditional printing industry and its own rapid and flexible capabilities have promoted the rapid development of the digital short-run printing industry.

椐 Professional organizations expect that there will be a significant increase in business output in the coming years. By 2003, the average annual growth rate of commercial business output will be 4.7%. From 2003 to 2006, its annual growth rate is expected to reach 4.6%. Currently, China is in the industry. The development is still in its infancy, and there is great potential for development in terms of industry scale, market segmentation level, industry standards, and the level of products and technical services applied in the market. This is an opportunity that is both an opportunity and a challenge. The future of digital business short-term output is worthy of embarrassment.

Business Printing

High-quality prints are an important means to enhance communication between companies and users and improve corporate image. Many of the details that were not taken seriously, such as time-sensitive prints, product manuals, and user training manuals, have become The important factors that reflect product quality, increase customer satisfaction, and then increase the competitiveness of the company. They use professional digital short-range printing service agencies to meet their own requirements for various document processing. From the perspective of market development, outsourcing services will be the trend of the printing demand of enterprises. In this way, companies can put a large number of Documents and promotional materials are outsourced to the corresponding service providers to reduce their operating costs. Enterprises use funds to concentrate on their own businesses, and at the same time they can obtain high-quality, high-efficiency print products from professional suppliers.

Personalized printing

The business of the digital short-run printing industry is mostly short-term, flexible, and does not require the production of business documents, but it is also due to these characteristics, making personalized print products possible! With the continuous improvement of people's living standards and consumption levels, there are obvious individual needs in many areas! Personalized printing has gradually developed into an important branch of the short-run printing industry in China.

Digital Short Print

Digital short-run printing is relative to traditional offset printing. Although today's traditional offset printing has reached a high level in terms of printing speed, printing quality, and equipment performance, it is highly developed in commerce and promotes personalized business services. Today, with the further development of electronic publishing and cross-media publishing technologies, the number of customers using on-demand printing has increased, and the number of prints and varieties have become variables. Without reducing quality, flexibility has become another important measure of market competitiveness. index. The traditional printing methods can no longer fully meet the ever-changing market demands. A brand-new printing method - digital short-run printing was born under the new printing market environment.

Digital Printing (Digital Printing)

Features: Adopt the latest digital transmission technology, follow the new concept of short-run printing and market rules, and carry out printing methods with variable number, different varieties, and different requirements.

Personalized printing based on digital printing

Features: More in-depth use of the unique flexible advantages of digital printing, while meeting the needs of the commercial sector, while focusing on the development and application of personalized personalized printing products.

Short printing based on traditional printing

Features: Utilize the existing basic traditional printing equipment and technology to improve in many aspects such as process flow, technical automation, and equipment complexity, etc., in order to adapt to the needs of the short-run printing market. This kind of equipment is simple, the personnel technical requirements are not high, and the printing quality is general.

The advantages of digital short-run printing

1, the process is simple, save time;

Traditional Offset Design →Customer Review →Printing →Printing →Proofing →Customer Inspection →Printing Board →Following Color →Finished Product

Digital Printing Design → Customer Review → Finished Product

2, low cost;

a. Investors: Most of the four-color printing equipment investment is several million yuan, the equipment covers an area of ​​large, large investment in the production site, configuration staff, a four-color printing press must be configured 3-4 people, technical requirements are high, and Many equipment, such as the printing machine, phototypesetting machine, proofing machine and so on. The digital printing equipment investment in tens of thousands - hundreds of thousands, most of the equipment footprint is small, such as the HP Color LaserJet 5500 or HP Color LaserJet 9500 series color laser printer covers an area of ​​only about 1 square meters, the prepress production The people who know it can be simply operated and there is no need for a dedicated person to operate the printer and no auxiliary equipment is required.

b. Customers: Modern commercial activities require immediacy and flexible printing, while traditional offset printing of up to 5000 copies requires 5,000 copies of printing costs, and a large number of non-strong prints can be printed at one time, although Reduce the cost of leaflets, but it will also increase storage costs. Digital short-run printing really caters to the ever-changing needs of commercial printing products, and quickly prints products such as small quantities and flexible varieties.

3, high flexibility

1. Variable data printing (traditional printing cannot be solved)
2. Promptly correct printing errors (when traditional printing finds errors, re-launch and reprint)
3. Variety of small number of printed products (traditional printing is difficult to solve, and the cost is very high, such as: press sample book)

Digital Short Print Features

Immediately available

The service characteristics of the digital short-run printing industry mean that customers can get the products they want in the shortest possible time, that is, they can make "just right".

Electronic service, cross media

In the field of digital short-range printing, more customer documents will appear in the form of electronic files, such as collecting files via local area networks or even the Internet, making it possible to print out services across geographical areas.

Quality reliability

Allowing customers to obtain professional, meticulous service and exquisite products on the basis of paying reasonable costs, they can fundamentally guarantee the quality of customer documents processing.

Variable printing

The output of printed products can not only be variable in quantity and variety, but also can be modified and proofread at the same time, to the greatest extent meet the needs of customers.

Digital short printing equipment type

Large-scale digital printing machine

This type of digital press has created the first of a series of short-run digital printing. Traditional printing system manufacturers rely on their unique technological advantages and a keen sense of smell in the printing market to develop digital printing systems that have become truly important to date. The emergence of the printing industry is an indispensable part of the digital printing press. Their printing speed, quality, have reached the realm of almost exceeding market demand!

But as the mystery of the digital printing press gradually fades, its deficiencies are gradually revealed! The price (hundreds of thousands of dollars) is like an alpine cross in front of investors! This fatal deficiency has seriously hampered investors’ desire to invest. People have expressed doubts about whether such expensive equipment can be digitally printed to recover investment. Especially in China, where digital printing has just emerged, the price of digital printing equipment has become Chinese personalization. An obstacle that printing companies can't pass!

Equipment price: about several hundred thousand (US dollars)

Media compatibility: can be adapted to general printing paper, and certain specialty paper printing costs: due to the high cost of equipment acquisition, and the long payback period requires strong business support

Printing speed: tens of pages per minute speed, can guarantee larger business throughput