Green Island Lin Gaobao: Establishing word of mouth with action
Lin Gaobao, Chairman of Green Island Furniture [Reporter] Hello everyone, today I interviewed Mr. Lin Gaobao, Chairman of Green Island Furniture. Mr. Lin, hello. mobile whiteboard,Cork board,portable white boards on wheels Dongguan Aoxing Audio Visual Equipment CO.,Ltd , https://www.aoxingaudio.com
[Lin Gaobao] Hello, you are friendly.
[Reporter] In 2011, under the dual influence of foreign economic situation and domestic real estate, China's home furnishing industry has encountered unprecedented pressure. What do you think of the current development of the industry?
[Lin Gaobao] I think this topic is relatively large, because it has to face the entire industry, and the industry is very large. We are making furniture. If we only say this furniture industry, then the furniture industry because our upstream is the real estate industry, because it has undergone the financial crisis of the market, the country’s horizontal policy has been further regulated, and the entire real estate industry is not very prosperous, and we The furniture industry is its downstream industry, so at this time, for the market, it has also been affected. However, I believe that it is SouFun.com, and it is the re-regulation of the state's policies. It can help us overcome this difficulty. Just like the state's policy support for small and medium-sized enterprises, there are hopes for the future, but from the perspective of the whole, there are still some problems.
[Reporter] What do you think should be solved by these problems?
[Lin Gaobao] I think the problem exists from the whole macro, or the whole enterprise. The solution to this problem is not solved in a day or two, because it is a big climate problem, such as the entire global economy, the foreign economy. The entire environment of the domestic economy is facing this kind of impact. I feel that it is necessary to make some necessary adjustments for its own enterprises, but it can only be adjusted and cannot be completely solved. I think that as our company is the same, but also facing such an environment, we are also making some corresponding adjustments.
[Reporter] Next, please talk about what is the biggest success of your company this year? Can you tell us more about some successful marketing activities?
[Lin Gaobao] Today I will talk about the following points about the biggest gains of our Green Island furniture. The first point is that although the market is not very optimistic, we have made a big adjustment in the internal system of the company to deal with the market. In particular, the hardware equipment of the factory, including software and personnel adjustments.
From 2010 to 2011, our Green Island home has undergone a big change. From the original production line, it has been adjusted to the current full-scale production equipment; in terms of capacity, it can be increased to 10 More than double, to achieve cost reduction, cycle shortening, quality improvement, so that consumers can get their favorite Green Island products faster; from the talent system, we now draw a lot of knowledge in the industry High-level talents with culture enter the company, changing from the traditional business model to the current technology-based business model; from the perspective of industrial industrialization, Green Island can become an industrial industrialization business model, and products can be standardized. The whole process of entering the ERP system enables us to go through the entire process from sales to planning, production to delivery, to customers. This systematic control of the whole process is more conducive to the improvement of our quality and service. This is our company this year. The biggest change and harvest.
[Reporter] Some people say that the development of the industry has reached a real turning point, and the reshuffle is going on. Do you agree with this statement?
[Lin Gaobao] I think the furniture industry has developed a history of more than 20 years of industry. In this historical process, with the development of the market economy, this policy of reform and opening up has led us to a steady and steady rise in all walks of life, various industries. I have done a good job. First of all, I thank the party and thank the country for its policies. That is the same for our furniture companies. With more than 20 years of reform and opening up, our furniture companies are constantly growing. In this process, furniture companies will face these big reshuffles in such a big environment. In particular, the consumption and pattern of the older generation and the consumption concept of the new generation are constantly changing. Because society is changing, consumers’ thinking will change, the economy is improving, quality is improving, and consumption power is also Transformation, so at this time the furniture industry can not be blurred for a long time in this fuzzy operation, and must be clearly defined. At this time, we must keep the enterprise that we did not think of, even behind, think that we must stay awake, and think about what it would be like in the past 20 years, and what to do in the next 20 years.
Of course, this shuffling is not something that can be washed away. Some people say that they have to find a way out of their way. Without thinking, there may be no way out. If we want to do our own business well, the key is to find a way to find out. Although shuffling is not about washing people who want to wash them off, those companies that have not touched and did not think about it may have to be washed away by this market threat. Every enterprise in our company must constantly improve and perfect in terms of its core values, talents, products, services, and some new sales models. It is not just waiting.
[Reporter] Please predict the home market in 2012, not only furniture, but also building materials, stores, what kind of trend do you think will be? What new ideas will the Green Island have in terms of development next year?
[Lin Gaobao] I think furniture is good, building materials are good, and the future development trend is three points from the perspective of the enterprise: the first is to constantly establish the core of the brand; the second is to establish products for customer needs; Third, we must do a good job in service, and we must continue to upgrade our services. In terms of services, we strive to break through the traditional model of old sales and change into a new model of sales.
[Reporter] I just listened to Lin’s service. I heard that the service of Green Island has been upgraded several times this year. Can you give us a specific talk?
[Lin Gaobao] Our service upgrades are multifaceted. From the service tenet of Green Island Company, it is service to the home, moving customers with sincerity, and establishing word of mouth with action. Then, how to use action to establish word of mouth and serve customers with sincerity, this is the service tenet of our Green Island Furniture in the past 20 years.
I think the current market service is different from the previous service. How can I call the service home? Is the product introduction in place is the service home? It is still possible to consider the product with the needs of the customer, to be able to come to the door, and to serve the customer at home. Wherever the customer's ideas go, our actions will follow where. What he needs, what can we give him, can it meet the needs of customers 100%. It’s not like when we came to our store, we introduced the product in place, the water fell, and it was delivered to the home. This is the service, and in fact, this service has not yet arrived. We now treat our customers as our own friends, do what our customers do as their own things, be more intimate, and better serve them well, so that we can truly serve home.
[Reporter] Near the New Year, I am on behalf of Soufang wishing the green island new spring and new weather, thriving! Please also send us a New Year’s greeting for our search users.
[Lin Gaobao] Thank you to all the netizens, Green Island Furniture thank you for your trust and support over the years. Thanks to the New Year of the Dragon, I wish the netizens a family reunion, good health and good luck!
[Reporter] Thank you.
[Lin Gaobao] Thank you.