How does the home alliance wind and water start the cabinet business? (Full text)
With the continuous development and progress of the overall home furnishing industry, in recent years, the pace of the cabinet enterprises involved in the "whole home" has gradually accelerated, and the cross-industry alliance of several major enterprises has become a hot topic in the industry in recent years, in today's market environment. What is the action of the cabinet company? How does the home alliance wind and water start the cabinet business? Judging from the market effect of the Champions League operation for four years, in the market environment where the property market continues to be sluggish and home improvement demand is suppressed, the model of brand joint promotion has a very obvious effect on sales. With the advertised role of the Champion League, the same grade, complementary quality home brands have become a trend, and through joint promotion to reduce marketing costs, through channel sharing, customer sharing to jointly develop the market. From the Champions League to the 1st League, from the hotel (hotel decoration renderings) activities to community promotion, the alliance can be said to stir up the domestic home market. From the perspective of comprehensive strength, the Champion Alliance is still the leader, and the popularity of Dongpeng, Europa, Nature and Sophia's four core brands, the number of stores, mature teams and huge customer resources all provide strong protection; From the perspective of development speed, the first alliance initiated by Anxin floor domestic distributors can be described as a dark horse. Because there is no manufacturer restrictions and insight into the local market, its operation is more flexible and closer. According to Deng Yuanping, secretary general of the 1st Alliance, since they are domestic local building materials and furniture dealers, they have a common view on the current market situation, and the degree of tacit understanding among members is self-evident. At present, the members of the first league are already more than 20 brands including Anxin Floor, Wrigley Sanitary Ware, Nobel Tiles, and Shiwei Pavilion Furniture. There are also 20 or 30 brands scattered around the Alliance, ready to participate in alliance activities. Deng Yuanping told reporters that the first alliance has a new idea and a new model, and the new promotion conference will be launched in June. According to Deng Yuanping, the first alliance has cooperated with the media to try to decorate the classroom promotion model. The old champion league also has new moves. According to Zhang Xinming, president of the domestic champion league, after many attempts and groping, the content of the champion alliance hotel (hotel decoration renderings) activities has also been upgraded from the initial president's insurance price to the new listing and profit promotion, so that the hotel bargain will have More added value. At the same time, the new activity mode of the Champions League will also be unveiled in the second half. In addition, a new form of alliance was born, and the "Yulu Building Materials" established by the distributors of Gyorbao Coatings, Fenlin Paints, and Kaiyuan Lighting (lighting decoration renderings) jointly won the Berenger. The domestic agency of Sanitary Ware, Apollo Sanitary Ware and several imported ceramic tiles and wood flooring, its top 10 brands currently have nearly 30 stores, becoming the largest domestic building and the largest building materials distribution brand. This kind of joint investment and joint operation is more closely integrated, and the cooperation is more flexible. It also injects fresh elements into the current alliance structure. According to Zhang Guicheng, the promoter of “One Homeâ€, the brands of “One Home†Alliance have the same strength, not only professionally, but also complement each other. As the brand concepts are consistent, through the unified planning, all aspects of customer resources, capital resources, and channel resources are shared, thereby achieving complementary advantages and enhancing the competitiveness of the community. Not only can consumers easily achieve “one-stop renovationâ€, but they also enjoy special discounts within the alliance. One obvious fact is that almost all major leagues currently cover almost all home categories such as furniture, ceramic tiles, wood flooring, paints, cabinets, wardrobes, lighting, wooden doors, fabrics, etc., and several major leagues cover almost 10 categories. All first and second line brands. Correspondingly, there are many third-line brands that have not had time to join the alliance, have no alliance awareness, or are excluded by the alliance. Where will they go? There are only two ways in front of them: joining the alliance or self-built alliance, or Continued individual combat, advance and retreat, and eventually eliminated by the market. Insiders pointed out that under the current wave of brand alliances, the domestic home building materials market will be reshuffled, and the brand structure will face a new round of adjustment, which will eventually form a 'grouping' competition pattern dominated by cross-industry alliances. Dark Brown Bamboo Flooring,Anti-Slip Bamboo Dark Outdoor Flooring,Hard Bamboo Decking,Ecologycal Bamboo Decking ZHEJIANG JIAHE BAMBOO TECHNOLOGY CO., LTD , https://www.zhuart-bamboo.com