Home stores vary from frequent to unique
Red Star Meikailong North Fifth Ring Store has built the country's first dual-mainport airport-style home TOPMALL. B&Q is the first home brand to enter the Guangying area. The storefront appearance of Qumei Black Red Pansy has attracted a lot of attention. The collapsed Oriental Home Building Materials Supermarket is picking up the brand, and the Home Lighting City is preparing for investment. The Fengfeng Design Center of the industry also valued the advantages of “large volumeâ€. In the North Fifth Ring home business circle, the speed and quantity of home brands are astounding. Here, I have opened Beijing Ford Building Materials Supermarket, Zhengshi Home Plaza, Roman Home Furnishing Plaza, Oriental Home Furnishing Plaza, Jinsheng International Home, Oriental Home Building Materials Supermarket, but in the end they are like a star. Today, Red Star Macalline, Jimei Home, Real Home, Qumei, and B&Q are here to form a distinctive home business circle. Although the North Fifth Ring has a special geographical advantage, how to use its hardware advantages to manage its own characteristics in the same region and make brand influence is a test that every home store must face. â– Explanation of terms North Fifth Ring Home Business Circle From Datun Road in the south, to Jingcheng Expressway in the east, Badaling Expressway in the west and Lishui Bridge in the north, this area has always been a treasured place for the home industry. Mature traffic conditions, high-level consumption power and large-scale commercial volume are the common optimistic hardware of the merchants in the Guangzhou-Wuhuan-Guangzhou business district. In this area, the change of home stores is often unexpected and causes the whole home. The vibration of the market. Building materials supermarket to explore the road to Guangying The formation and development of Beijing's commercial areas often follow the trend of urban construction and development. In the Guangying and North Fifth Ring areas, relying on the Asian-Austrian business circle, the modernization and speed of residential communities, commercial buildings and urban supporting facilities around the Asian Games and Olympic Games will be faster than other commercial circles. In 2003, Beijing Fifth Ring Road was opened to traffic; in 2007, City Rail Line 5 was opened. In addition to the advantages of the city railway, high-speed and various bus routes, it connects the high-end villa areas such as Tiantongyuan, Wangjing and Central Villa District, and radiates to the north of Chaoyang, Changping, Daxing and Huairou. Many large-scale communities such as Media Village, Beiyuan Home, and Tomorrow First City near Beiyuan District have brought huge consumption power to the area. This is tantamount to a home market that requires large areas, convenient transportation, and a large number of consumer groups. In March 2004, Bai’an Julai Guangying Store opened. According to Zhang Feng, general manager of Bai'an Julai Guangying Store, “Bai'anju as a building materials supermarket valued the consumption potential of the surrounding residential communities. At that time, there were policies that the building materials supermarket was not allowed to enter the second ring. Our development strategy is to build new stores. Walking along the ring road, when the business opened, there were few commercial buildings in the surrounding area, basically the bungalows, but the development potential should not be underestimated. Now it seems that the location is very insightful." Wang Chuanhu, then vice president of Oriental Homeland, said at the time: "Oriental homes have entered this business district with certain forward-looking. Building materials stores are not suitable for the second and third rings. With the change of shopping methods, the transportation is convenient and parking. Whether the position is sufficient has become a factor that consumers value. In addition, the convening of the Beijing Olympic Games has accelerated the investment in supporting facilities, transportation facilities and residential development, and accelerated the formation of the business circle." Ample space to create a "massive" store With the opportunity of the 2008 Olympic Games, the business value of the Guangying and North Fifth Ring regions has gradually been recognized. In 2007, the opening of the Qumei Furniture North Fifth Ring Road to the Guangying Center Store, the appearance of the red-red pansies on the black background marked the transformation of Qumei Furniture from a manufacturing brand to a commercial brand. At that time, many people questioned whether the region could "support Qumei". Zhao Ruihai, president of Qumei Furniture, explained: "The number of parking spaces in this place is sufficient and the transportation is convenient. What is important is that the image store needs to have enough space and needs a larger space. Coverage, in the case of the three-ring and four-ring basic floor area saturation, the North Fifth Ring can provide such space; in addition, the North Fifth Ring connects the airport and the Olympic Village, people who walk the five rings can see Qumei at a glance The image store has a high exposure rate. Thirdly, there is an Olympic Village and an Asian Games Village in the west and a development zone in the north. The surrounding consumption capacity is also one of the reasons why I look at the North Fifth Ring." The large space mentioned by Zhao Ruihai has also become the reason why other home brands are located here. In 2008, the industry's peak built the North Fifth Ring Peak Design Center at the Beiyuan Bridge, and also valued the advantages of “large volumeâ€. The opening of Beiyuan Store has created the Fenggehui home model, a one-stop home service platform integrating style design, main material direct sales, engineering construction and home accessories. Zhang Zhi, the industry's peak decoration group, said: "This building should be unique, and it will be shocking from the inside out. We want to build a big store, and a big store will give people a sense of trust. In the home circle is the biggest, and the radiation is the high-end consumer circle, the influence is self-evident. According to him, the store's top decoration card, the advertising fee is one million a year, but it is very worthwhile. Because the traffic volume of the North Fifth Ring Road is large, many consumers often pass, and the advertising effect is very obvious. In addition, relatively low rents are the reason why many companies in the region are favored. Aijia Home, Hongxing Meikailong, Yezhifeng and other enterprises all said that the rent of the property in the North Fifth Ring Road is “cheaper†compared with other regions, which also provides an advantage for attracting investment. The North Fifth Ring is staged in life and death The large volume, low rent and high potential make the North Fifth Ring area a must for business. The speed of the change of merchants in this region also makes people feel the vagaries of the market. On May 1, 2009, Red Star Meikailong North Fifth Ring Store opened. Before that, here is a home plaza called Rome. At that time, Shen Yaojun, the general manager of Hongxing Meikailong North China District, said: "At that time, Rome was operating office furniture, and the business was not very good. We took the initiative to find us. When Red Star Macalline took over, it opened in the form of a franchise store. †Jinsheng International Home, which is scheduled to open at the end of 2008, will be pushed back after the opening time, and will eventually end in vain. Shen Yaojun said: "In 2008, the domestic home building materials market entered the cold winter period. Due to the investment attraction, Jinsheng International Home did not actually open." After the withdrawal of Jinsheng International Home, Red Star Macalline quickly filled the position and in the following year 2010 Re-opening. The original store expansion to 180,000 square meters, turned into a self-operated store, and invested heavily to build the country's first dual-channel air-home home TOPMALL. Takeout Humburger Box Takeout Hamburger Box,Sugarcane Hamburger Box,Bagasse Hamburger Box,Disposable Hamburger Box Henan WonkingChina I/E Co., Ltd. , https://www1.wshousewares.com
