How does the cash register system support merchants?

Many friends disagree with the cash register system software and only use the cash register system as a collection tool and inventory tool. This is a big misunderstanding. One of the functions of the cashier system software is membership management, which supports the implementation of the membership system, which can not only stabilize old customers, but also develop new customers and increase customer loyalty!
1. The establishment of member files is divided into two steps:
One: the radiation range of the store
The precise GPS positioning function of the manufacturer's cash register system software, combined with powerful fission marketing activities, locks in the shop's radiation to a certain range of customers, so as to more targeted powder suction and promotional activities to avoid waste of manpower and material resources. At the same time, it can also provide data and experience support for the location of branches and the promotion of new stores.
Second: customer group analysis
The cashier system software will record the information of members / customers in detail: age, name, birthday, occupation, contact information, address and other information, to understand what kind of consumer group customers are in. Only in this way can we provide more targeted services, carry out brand procurement, formulate a price system, select category products, and carry out more accurate member marketing activities.
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2. Integral accounting
This is also a core of merchants' development of binding customers for membership. In the past, manually accumulating member points is not only difficult to calculate but also error-prone, and it is easy to cause customer dissatisfaction. The manufacturer's cash register system software has an innovative WeChat membership card, which can directly accumulate points, intelligently calculate and record, not easy to lose and permanently valid. Merchants can set up point rules, acquisition, exchange methods, etc. in the cash register system software, which can greatly improve the loyalty and activity of members.
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3. Member consumption details records
By knowing the most real consumption record details in the cash register system software, the merchant can understand the customer's consumption ability, habits, preferences, products and so on. In addition, merchants can use WeChat or SMS to push new products to members based on the member's consumption purchase records in the cash register system software, which can not only facilitate marketing, but also enhance the brand of the merchant. Brand quality is also one of the store ’s core competencies, and the electronic warranty of the components of the manufacturer ’s cash register system software features can also be used as a powerful tool for us to check product quality.
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4. Recover lost customers
The manufacturer's cash register system software will regularly check the member's 3 months of no shopping records. We can wake up or redeem it, give away electronic coupons or experience coupons, discount coupons, etc., and store them in the WeChat membership card, which can be within a limited time Activate to use. In this way, customer churn is reduced, and secondly, the reason for customer churn is understood, so that targeted measures can be taken to avoid churn.
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