Going on the front line: retail winter is forced to change the "smart" of equipment manufacturers
"Because of the emergence of e-commerce, the impact of O2O and mobile Internet on the traditional retail industry, the traditional retail industry is seeking changes, and traditional POS products have been difficult to meet the needs of customers." On January 16, when reporters visited Shenzhen, Shenzhen Li Weimin, general manager of Sunda Business Machine Co., Ltd. said with considerable emotion. Sanda has been a pos machine manufacturer, mainly serving large retail stores, shopping malls, supermarket chains, specialty stores, convenience stores, gas stations, chain pharmacies and other retail formats. However, as the target customer's needs change, Sanda has to transform itself, from machine builders to solution providers, not only to produce hardware and software facilities, but also to provide operation and maintenance services for new products to help customers enhance their customers. Its satisfaction is to achieve the effect of attracting customers. In the exhibition hall on the first floor of Sunda Technology Building, some of the products displayed attracted the attention of reporters, passenger flow dynamic analysis system, self-service card issuing machine, electronic shelf and so on. Yang Yixian, deputy general manager of Sangda, told reporters that these hardware and software facilities were developed and designed by Sanda around “smart retailâ€. When I saw the passenger flow dynamic analysis system, the reporter was very curious. Why on the real-time monitoring system, the live scene of the mall was displayed for a while, and the characters on the screen disappeared, and they became circles of different sizes. After the explanation of the staff, the reporter suddenly realized that this is an intuitive passenger flow analysis system. The circles in the picture represent different people. The size of the circle represents the time the person stays. The direction in which the circle moves represents the direction of the flow of people. Through this system, you can intuitively understand where gold shops are located in shopping malls, shopping centers, etc. People are more interested in those goods. In addition, Sanda has also developed a face control software. Through this system, when the consumer enters the scanning range of the face control system, the system can judge whether the consumer has visited and what behaviors are in the store. . Electronic shelves allow unlimited physical space to expand indefinitely. By placing an electronic shelf in the store, consumers can not only buy all the goods in the store, but also purchase other stores in the store or on the Internet. Consumers can pay by printing a small ticket to the cashier at the store, or they can directly purchase it online. After the goods are delivered, they will be sent directly to the consumer's home. Self-service card issuers appear to be potential stocks in the retail industry. These machines are made for member companies. In Li Weimin's view, developing members will be an important factor in future business development. Through this machine, consumers can hold a second-generation ID card, enter their own information, and go through the membership procedures. On the one hand, it simplifies the procedures for handling members and saves manpower and financial costs for operators; on the other hand, merchants can get through such a system to accurately collect basic information and consumer goods of consumers, and consumers can also check their own. Purchase product information, personal consumption records, etc. The continuous improvement of technology has enabled the smart retail system to continue to improve. From the site selection of the store, merchandise display, merchandise sales to consumer information acquisition, purchase, payment, the commercial closed loop of smart retail is gradually formed. “Poverty is changing, it is changing, and it is long.†In 2014, “Break the North†gave traditional retailers an alarm, and they realized that the retail industry needs to make changes and try new ways of doing business. In this way, smart retailing is no longer simply present in “expert predictionsâ€, but is more widely applied to stores, becoming an important tool for the exploration and development of traditional retail industry. According to Yang Yixian, Sangda has cooperated with Yonghui, China Resources, Lianhua and Jianzhijia. Yonghui’s full-service self-service shopping system was completed with the assistance of Sanda. In 2015, Sunda will continue to develop smarter products for the retail industry and develop more smart products. 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