Bright bloom! Fenix's 15th Anniversary Dealer's Conference & 2016-17 New Product Launch Concluded
On August 22nd, the "Fenix ​​15th Anniversary Dealer Meeting & 2016-17 New Product Launch Conference" held by Shenzhen Langheng Electronics Co., Ltd. was held in the Shenzhen Grand Skylight Club living room. Fenix's outstanding dealer representatives and Fenix ​​brands from around the world were held. Outdoor professionals and Fenix ​​suppliers gathered to share this unique event, revisit the Fenix ​​brand's growth history, showcase Fenix's new products, and exchange ideas at the conference for a brighter future! Around 8:30 am, dealer representatives and suppliers’ friends have entered the stadium. From left to right: Mr. Chao Chaofan, President, Mr. Yan Liang, Director of Shareholders, Mr. Su Huiyun, Chairman, and Mr. Yang Jianxu, Director of Shareholders At 9:00 am, after the host welcomed Fenix ​​dealer friends, suppliers, friends and long-term Fenix-branded outdoor professionals from all over the world, Mr. Su Huiyun, Chairman of the Board of Directors who founded and led Fenix’s continued development, was established. Mr. Chao Chaochao, President, Mr. Yang Jianxu, Director, and Mr. Lou Liang, Director, took the stage to touch the start button. The 15th Anniversary series event officially kicked off. The "Fenix ​​15th Anniversary Dealer Conference and 2016-17 New Product Launch" also officially began. The theme of the conference was outstanding and the agenda was compact. First of all, Mr. Su Huiyun, chairman of Langheng, took the stage to give a speech and took everyone to revisit the history of the Fenix ​​brand. Afterwards, Mr. Chao Chaofan, the president of Langheng, gave a special report on “Five Years of Blooming—Corporate Review and Outlookâ€; Then, in this grand gathering that engulfed the 15th anniversary of Langheng, Fenix ​​F15 and other series of new products debuted; finally, dealers and outdoor professionals to share. Revisiting the History of Entrepreneurship and Recreating New Splendor Entrepreneurship is always difficult. Chairman Su Huiyun’s entrepreneurial history is also the same. He was informed by Mr. Su’s speech that 15 years ago, Su was dismissed by a company in Shenzhen, and he was inspired by the enthusiasm of the “newborn calf is not afraid of the tigerâ€. In cooperation with Fenix's shareholders and directors, Mr. Yang Jianxu and Mr. Yan Liang, they started to sell outdoor sports-related products from online stores. By 2005, the joint development of the Fenix ​​L1+ flashlight was invented. Su and his entrepreneurial partners had a complex: Focus on its own brand, only boutique! It turns out that Fenix ​​really only does fine work, and after more than 10 years of accumulation, Fenix ​​has become a world-renowned brand of lighting tools. It is precisely because of their unremitting persistence and daring to explore during the founding phase that they have laid a solid foundation for Fenix’s current glory. The spirit that young people are not satisfied with the status quo and dare to struggle is perfectly reflected in them. In addition to revisiting the history of entrepreneurship, President Su expressed his heartfelt gratitude to German distributors and Fenix ​​loyal employees who had been working with Fenix ​​for 10 years. Once Fenix ​​L1+ has been successfully developed, it can't stop at all. In the blink of an eye, it has been 15 years. After fifteen years of forging ahead and forging ahead in one hundred and eighty months, Langheng Company has blossomed and made brilliant achievements. With regard to these glory, Lu Zhong learned in the review part of this special report that: In 2005, the birth of L1+ developed by Fenix, a brand of Langheng, shocked the world and opened up a new era of high-quality, high-brightness single AA flashlights. It was reported by The New York Times that its production version of L1P was widely used. Users, media, including peers are hailed as "Flashlight of 2005". Although there was a sway in the direction of choosing "to take the OEM factory road" or "keep developing its own brand," it quickly established a strategy to focus on developing the Fenix ​​brand. In 2008, we completed the registration of Fenix ​​brand in China. So far, we have completed the registration of Fenix ​​in more than 70 countries and regions. In 2011, Fenix ​​brand became a famous brand in Guangdong Province. In 2012, Langheng Company was named as a national high-tech enterprise. Since then, Fenix ​​has been leading the way in China and has gradually become a global leader. Although success is a tortuous process, Fenix ​​continues to forge ahead with innovation, and is ultimately favored by consumers worldwide for its superior performance, reliable quality, and outstanding customer service. Over the past 15 years, we have had a lot of success and satisfactory results. We have continuously expanded and improved our product lines. From our initial flashlight products, we have gradually increased headlight products, bicycle light products, camping light products and corresponding accessories products. Fenix ​​has become a full-scale product. The most complete outdoor lighting brand in the industry category; The sales network has covered more than 100 countries and regions in the world, and the global sales network has basically taken shape; At the same time, our products and brands have also been recognized by more and more international authoritative organizations; Fenix ​​appears frequently in the media of international authoritative industry media; Fenix ​​has become more professional in all major exhibitions around the world. More and more professionals like to use Fenix ​​products; At the same time, it is also loved by more and more users. While reviewing glory in the past, Mr. Yan said that the transcripts that are in front of them are full of achievements and are the driving force for us to continue to advance. However, we must also realize that the glory now is the result of the unremitting efforts of Langheng people and the full cooperation of distributors. It is the result of continuous technological innovation and strict quality control. Therefore, Zhai always knows about the evaluation laboratories, production workshops, and self-management of key manufacturing processes, so that the guests present will have a deeper understanding of Fenix ​​production and production. Review and summarize the past to better look forward to the future! He said: "For the future, we have more dreams. We will continue to adhere to innovative, reliable, environmentally friendly, aesthetically pleasing, and user-friendly product design concepts. We will further tap users' needs and improve product competitiveness. Better service to our distributors, retailers, consumers, to service localization, specialization and standardization goals; Through the product mix and reasonable pricing to maximize product value, through the close cooperation with the dealer to share value , To achieve long-term cooperation and win-win; invest more resources to support dealers to market development, promote Fenix ​​brand, help dealers to achieve their own business growth. When the total voice did not fall, it won the thunderous applause at the scene, showing that the dealers have full confidence in the future development of Fenix. Fenix's 15th Annual Shine Series New Product Launches Strongly After 15 years of hard work, the Fenix ​​brand has entered a new stage of development. The development of the Fenix ​​brand has been inseparable from the product innovation from beginning to end. The product is the cornerstone of the Fenix ​​brand. Immediately afterwards, the conference entered the most exciting part - new product launches. The new products released by the company included the amphibious long-range flashlight TK47, the rechargeable tactical flashlight TK20R, the super bright rechargeable flashlight PD40R, and the dual reflector 360° rotation adjustment. Focused FD30, lightweight running headlights HL15, rechargeable cross country running headlights HL26R, and Fenix ​​Fenix ​​Fenix ​​F15 Fifteenth Anniversary Flashlight Fenix ​​F15 were explained one by one. Each product made the guests feel Fenix ​​rigorous and The attitude of innovative R&D has strengthened the determination of dealers to create a future together. They have expressed their belief in the strength of the brand, the strength of the team, and the power of concentration. Dealers and outdoor professionals are trying out new products Dry goods: the highest realm of learning is sharing As the leading brand of outdoor sports lighting tools, Fenix ​​has always attached great importance to the close cooperation and cooperation with distributors and outdoor professionals. It can be said that without their support, Fenix ​​will not be able to obtain today's market position, and they have always been the Fenix ​​brand. The growth has put forward many valuable opinions and suggestions. At this dealers' conference, Fenix ​​was honored to invite Fenix's domestic and foreign distributor representatives and outdoor professionals to share their successful experience in promoting the Fenix ​​brand in the local market, their understanding of the future development of the industry, and their stories with the outdoors. . [Distributor sharing] At 2 pm, the sharing meeting began on time. Five dealers from Germany, Finland, Ukraine, the Middle East, and China spoke enthusiastically. One of the dealers from Saudi Arabia said: “I am an outdoor hunting, camping, and flashlight hobby. I first saw that Fenix ​​PD20 and Fenix ​​TK40 were deeply attracted, and since then they have become Fenix's loyal fans, so Fenix ​​was not unexpected. In the 6 years we represented Fenix, our company has achieved With amazing results, I believe that the success of Fenix ​​can not be separated from the high-quality products and strong support provided by Fenix. We can not do without the efforts of our company to retailers and end-consumers, including a variety of marketing and Excellent after-sales service etc.". In addition, Fenix's German distributors described their cooperation with Fenix ​​in 2005 through their own campus experience and fascination with flashlights; Finnish distributors made a sharing session in the form of a brother team, focusing on developing Fenix ​​into localization. Promotional techniques for products; Fenix ​​dealers from Ukraine who have just participated in the Rio Olympic Games shared their successful experience in how Fenix ​​became the first Ukrainian brand and operated subsidiaries in multiple countries, and even stressed that they did Fenix ​​can be seen at gas stations in Ukraine; dealers from Beijing, China mainly based on data to illustrate the geometric growth of sales since the cooperation with Fenix, highly affirmed Fenix ​​brand, and provided some promotion of online sales. experience. I believe that the sharing session will share the experience of Fenix's publicity and sales work through the representatives of distributors, and put forward valuable opinions and practical suggestions for future work. This will help more dealers to avoid detours and make joint efforts. Good market. The Fenix ​​Global Dealer Sharing Conference is not a simple gathering for each dealer, but more of a platform for exchanges and learning, mutual promotion and discussion. Dealers participating in this sharing session have benefited greatly. [Outdoor professionals sharing] In the years of establishing and developing the Fenix ​​brand, Fenix ​​has maintained close communication and cooperation with outdoor professionals. While promoting the Fenix ​​brand, Fenix ​​and its focus on their needs for lighting products. What is the story of them and Fenix ​​and the outdoors? These revealed the answer in a wonderful speech from the afternoon guest sharing session. The first guests to share were Fenix ​​contract athletes, the headmaster of Beijing Haofeng Outdoor Sports School, and renowned outdoor mountaineering coach Sun Bin. Sun Bin served in the Beijing Olympic Organizing Committee from 2006 to 2008 and was responsible for the Torch Relay relay project. With 17 years of experience in climbing and organizing mountaineering events, he is the designer and coach of the series of rock climbing, ice climbing and mountain guide courses in China. Sun Bin mainly shared the story of the Beijing Haofeng Outdoor Sports School that began to carry out charity training after learning that some outdoor climbing enthusiasts died from lack of professional knowledge. Until now, the scope of training includes student clubs, club leaders, and four girls. Mountain and other local residents. In the story, Sun Bin repeatedly emphasized the importance of safety. At the same time, Sun Bin said that Fenix ​​sponsored their headlights, camping lights, flashlights and other lighting products, in the field of training in demand. Sun Bin also hopes to cooperate with Fenix ​​more happily in the future. He will give Fenix ​​more suggestions through his professional evaluation. "I hope Fenix ​​can become the coolest outdoor lighting brand," said Sun Bin. Then guests were shared by Jon Otto (Chinese name: Zeng Shan), principal of the Chengdu Pioneer Mountaineering School, American mountaineer and climber adventure planner. In 1990, he came to China and climbed many unfinished peaks and new routes together with his partners. At the end of 2012, Zeng Shan and several outstanding coaches founded the Pioneering Mountaineering Training School. In order to better arouse everyone's awareness of maintaining a high-altitude environment, Zeng Shan launched the “Guardians of the Mountain†public welfare environmental protection activities in 2013. The sharing of Zeng Shan is simple and straightforward. It directly indicates that “you can't go hiking without a headlight.†“Lighting is an indispensable tool for camp life.†It can be seen that Zeng Shan’s “light†in outdoor life. Great recognition. The "light" that Zeng Shan said was just pointing to Fenix. Zeng Shan emphasized that since Fenix ​​and Chengdu’s leadership in cooperation has a common philosophy—a combination of reliability and high quality—Fenix ​​has become an indispensable and alternative partner for their outdoor life. Their team members trust and are using Fenix ​​products. . The last guest to share with us was Fenix's contracting athlete, women's mountaineering and outdoor sports enthusiasts, and beauty Han Zijun, who is a beauty and talent. Zijun used to be a senior white-collar worker at a well-known foreign company, but she loves the outdoors, loves climbing, and has a close relationship with mountaineering and the outdoors. Since 2013, she has climbed seven snow-capped mountains of 5000-8000 meters. In 2016, the highest peak in the world, Mount Everest and Elbrus, the highest mountain in Europe. Zijun said that she first used Fenix ​​products in July 2014 to climb Mushtag. At the time, she used Fenix's “Four-Defense†multifunctional light headlamp HL50 that was cold-proof, waterproof, dust-proof, and drop-proof, and successfully climbed 7,200 meters above Muztaghghorn. In particular, Zi Jun emphasized at the sharing session that when she went on a trekking in Nepal, she even discovered that a husband and wife from Berlin, Germany, also wore Fenix ​​HL50. At that time, she was very excited and intimidated. Proudly said to them: "I am a Fenix ​​brand signing athlete". It can be seen that Fenix ​​has appeared in every corner of the world. In addition, Zijun shared the story of a successful summit of Mount Everest with the help of Fenix ​​HL60R, a high-altitude climbing artifact, at 8:20 on May 20, and distributed the Fenix ​​flag with the charm of Everest. He was sent to Mr. Su Huiyun, chairman of Fenix, and hoped Fenix ​​“never stop shiningâ€. He hoped he would “never stop climbingâ€. Su also wished that the “7+2†climbing dream followed by Zi Jun would be successfully completed. The afternoon sharing session not only allowed Fenix ​​dealers to learn more about mountaineering, learn about the outdoors, understand the excellent performance of Fenix ​​products in harsh outdoor environments, but also let Langheng and outdoor professionals learn more about the top Fenix ​​distributors. The team has a strong market momentum. Dealers and outdoor professionals also said that this trip has yielded a lot and strengthened their confidence in Fenix. This has laid a solid foundation for the continuous improvement of the Fenix ​​brand image and the further development of globalization. With the end of the sharing session, the conference successfully completed the agenda in a grand and warm atmosphere. The "Fenix ​​15th Anniversary Dealer Conference and 2016-2017 New Product Launch" successfully concluded. This meeting coincided with the fifteenth anniversary of Fenix's founding. For Fenix, which has been settling for 15 years, Fenix ​​didn't choose to survive because of the difficulties of starting the business and its adherence to the market. past. Today, Fenix ​​faces global distributors with a new attitude and conveys its hopes of partnering with partners to ride the world and join hands in creating the future. This conference will promote Fenix's further take-off and create a new situation in the reform and development of the outdoor sports lighting tool market. I believe that Fenix's next light will continue to shine.
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Reviewing the past and looking forward to the future 
