Brand Packaging Design (I)
Kraft paper bento box is a bento box made of brown paper. Kraft paper is a material made of cellulose pulp with high strength and wear resistance. Brown paper bento boxes usually have the following characteristics: Kraft Paper Bento Box,Restaurantware Bento Box,Eco Friendly Disposable Bento Box,Disposable Bento Box With Lid EVER GREEN(ZHEJIANG)NEW MATERIAL CO., LTD / KUNSHAN GREENPACK CO.,LTD , https://www.jiaxingevergreen.com
The configuration of product images, texts and backgrounds in the packaging pattern must focus on attracting customers and directly promote the brand. The stimulation of the customer's packaging pattern is more specific, stronger, more convincing than the brand name, and often accompanied by immediate purchasing behavior. Its design should follow the basic principles:
1. The form and content should be the same as the one shown in the table. It should be clear and specific. When you look at the package, you can know the product itself.
2. To fully display the goods. This is mainly done in two ways. One is to use realistic color photo representations to truly reproduce the product. This is the most popular in food packaging, adding chocolate, candy, canned food, etc., realistic color photographs will make the color, taste, and type appear to be extremely attractive; second, the direct display of the product itself. Transparent packaging and open skylight packaging are very popular in food, textiles and light industrial products.
3. Have detailed and detailed text descriptions. There must be specific instructions on the raw materials, formulation, efficacy, use and maintenance of the product on the packaging pattern, and brief diagrams should also be accompanied if necessary.
4. To emphasize the color of the product image. Not only use transparent packaging or use color photographs to fully express the inherent color of the product itself, but use more image colors that reflect the types of products, enable consumers to produce similar cognitive reactions like signal responses, and quickly determine the packaging by color. The content of the object. For example, the Marlboro cigarette case has a dark red color, the following is a pure white color, and the color is striking and prominent, reminiscent of the masculinity of the western cowboy. The logo of Philip Morris, which is stamped with gilding on the top of the cigarette case: Two horses guarding a golden crown, together with the black Marlboro logo, make Marlboro even more impressive.
5. Family-style packaging should focus on the main display surface of the package. Any product produced by a company or produced under the same brand name, regardless of variety, size, size, shape, package shape and pattern design, all adopt the same pattern, even the same color tone, giving a unified impression to the customer. Look for what brand your product is.
6. Pay attention to power design. The efficacy design in packaging patterns is mainly reflected in the following aspects:
1Protection performance design, including moisture-proof, mold-proof, tamper-proof, shock-proof, leak-proof, shatter-proof and anti-extrusion.
2 Convenient performance design, including convenient display and sales at the store; convenient for customers to carry, use, etc.
3 sales performance design, that is, without the introduction or demonstration of sales staff, customers can rely on the "self-introduction" of the packaging screen to understand the goods, and thus decide to purchase.
The design of packaging patterns has left a deep impression on consumers with its simple lines, vivid personalities, and reasonable colors. Take for example the Royal Salute 21 in the Scottish Reed Dries. The wine was carefully brewed for 21 years. It was decorated with blue, red, and green colored imperial porcelain. The bottle was engraved with the image of a knight with a sword across the horse. There are two logos on the brand logo. The salute, with the identification of the 21-year old wine presented by the Scotch Whisky Association, proved to be elegant and rich. It's no wonder that some people have carefully collected wine bottles after drinking. (To be continued)
1. Environmental protection: Kraft paper is made of natural pulp, degradable and environmentally friendly.
2. Light: the kraft food containers is relatively light and easy to carry compared with the bento box of other materials.
3. Durable: kraft paper has high strength and wear resistance, which can protect food from being damaged.
4. Breathability: kraft paper has a certain breathability, which can maintain the freshness of food.
5. Foldable: Kraft paper bento box can usually be folded for easy storage and reuse.
Brown paper bento boxes are suitable for various occasions, such as school, office, picnic and so on. They can be used not only as a bento box, but also as a packaging box, gift box and other purposes.