Ai Jia Life Pan Dingguo uses the sharing economy to build a billion-dollar enterprise

On June 22, 2017, guided by China Interior Decoration Association, Tmall Electric Appliances, Tencent Home United China Housing Assembly Technology Research Institute, Cool Jiale, Zhuyan Technology, Boss Electric, Aopu Kitchen, Jiusheng Floor, The “Trends and Strength – 2017 Whole House Assembly and Interior Industrialization Development Forum” of Nature Home, Beilang Sanitary Ware, Dongfang Complete Home, Weiyi Customization and Shangpin Home Furnishing Co., Ltd. was held in Shangri-La Hotel, Hangzhou. The event attracted 500 boss elites from the national equipment industry to discuss the development trend of the whole industry and consumer demand, and to understand the future development of the home improvement industry. Ai Jia Life CEO Pan Dingguo was invited to participate in the forum and delivered the keynote speech "Building a Big Home Ecosphere with the Sharing Economy", which received high attention from the participants.

Pan Dingguo said in his speech: There are two core requirements for the sharing economy. First, the user demand is very strong, but the pain point is also very obvious. Second, the market supply is very sufficient, and the remaining capacity is particularly large. The key to sharing the economy to solve problems lies in how to establish new rules, integrate all aspects and all resources under one platform, and maximize the efficiency of these resources. Ai Jia's life is to use the logic of the sharing economy to create a big home ecosystem around the “home”.

The following is a selection of speeches:

Ai Jia Life officially opened in early 2015 and has been established for two and a half years. The first year's performance was more than 20 million. In 2016, the target was 1 billion. The result was 1.75 billion. In 2017, it is planned to achieve 10 billion. Now, the problem is not big. This year is the third year of Ai Jia's life, and we plan to make 100 billion within five years. Ai Jia's life development momentum is fierce, completely beyond everyone's expectations, and has become a "black horse" star enterprise in the home decoration industry in recent years. I think an important reason behind this is the sharing economy.

Create a multi-benefit, untouched ecosystem

The home improvement market is huge, about 400 billion. User demand is very strong, but the pain point of the home experience is also very obvious - "expensive, annoying, tired", and all those who have done renovations have experienced the opacity of the industry. Ai Jia life is to solve the pain points of the people's home decoration - one-stop solution to the hardcover and soft decoration of the home improvement, free you from the troubles of home decoration, let you spend time on your family. When you hand over the rough house to Ai Jia's life, you don't have to worry about the rest. We will solve a series of home improvement issues such as hardcover, furniture, curtains... pots and pans. On the day the house is delivered, you can cook it directly.

How do we do it? Aijia Life provides a platform for home and downstream industrial chains, including real estate developers, construction teams, furniture dealers and designers. We cooperated with major real estate companies to display the model houses in real estate, and directly obtained customers here. In the construction process, we selected professional home improvement companies such as Jinhao and Dongyi Risheng to serve customers; soft decoration and brand furniture manufacturers. Cooperation; In terms of design, Aijia Life is carrying out the first design copyright transaction in China. When the customer chooses a design plan, the designer can obtain the design copyright income, and the set design is traded multiple times to realize the design in the true sense. Copyright IP."

As an Internet home platform, Aijia Life fully integrates the meaningful home service resources for customers, reorganizes the supply and demand form of the industry, reconstructs the industrial chain, creates value through the benefit distribution mechanism, and rebuilds a multi-party benefit with the sharing economy. An uninjured ecosystem.

Cultivate a group of unicorn companies

Aijia Life has re-established a set of rules in its operation: a house can choose multiple sets of design schemes, and it can also dock a number of decoration companies. Under the open and benign competition, it will produce the “iteration effect of good money to drive out bad money”. With this set of profit distribution mechanism, Ai Jia Life has achieved the maximum efficiency of the home improvement stock market. If you set up a company yourself, what should you do when it is no longer good? But on the platform, you can evaluate the company without any scruples and win the fittest.

The vision of Ai Jia's life is not to make himself a unicorn company, but to cultivate a group of unicorn companies through the big home ecosystem. The benchmark for Ai Jia's life learning is Didi Travel, our goal is to become a drop in the field of living.

Editor in charge: Liu Bing