After the heat of the furniture exhibition, there is no change in thinking.

First: the positioning is fuzzy, the pursuit of luxury decoration of the booth.

Many furniture companies launch several new products and new brands every year, but in fact, they are mostly in the decoration of surface decoration and the packaging and design of brand logos. The real effort in product functions, product structure and product technology is far from enough. The behavior of furniture companies in product design and brand building should be reflexive.

Xianghe Furniture City official website recommended search reading: Suzhou Furniture Exhibition Xianghe Furniture Purchasing Festival


Whether it is an old brand or a new brand, many companies are pursuing luxury decoration at the booth, which seems to highlight the brand. In fact, we should re-decorate the light decoration, and more reflect the brand culture from the connotation and show the concept of home life. We also firmly believe that excellent products and designs are not made up of high-end materials. The ultimate in impressing dealers and impressing sales people is the design. The design gives consumers a broad imagination and guides the improvement of consumers' aesthetic taste. Because the furniture company ultimately provides customers with exquisite products and a beautiful life philosophy.


Second: the service level of furniture companies is not professional enough.


In the furniture fair, the sales staff of many companies were asked to be overwhelmed. I don't know what kind of treatment the surface of this furniture has undergone. I don't know the difference between tempered glass and tempered glass. I don't know the difference between wood. In short, I don't know how to introduce my own products, how to talk about the customer's own products.


Third: companies should pay attention to product added value.

Furniture companies must not only emphasize the product itself, but also pay attention to the added value of the product. Consumers buy not only furniture but a way of life. The sales terminal should provide consumers with home design consultants, teach consumers to match their homes, and design a fashion atmosphere that will satisfy consumers.

As a concentrated window that can be observed and informed of the development trend of the industry, both the furniture manufacturers and distributors are deploying the development direction throughout the year through the silk thread. "Different feelings, different futures" is the author's understanding of this exhibition.


Finally, furniture companies must follow the industry consensus that “any product is designed and manufactured for life, and life has an infinite future”. It uses its own voice and responsibility to help people form a reasonable view of the living environment and guide the market into a more orderly a more sustainable track.

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