Wardrobe enterprise year-end promotion war service is the key to let the benefit of parallel

Near the end of the year, the home market "impulse battle" officially started, many wardrobe brands have launched a variety of preferential activities to attract consumers, promotional activities come one after another, grab the final business opportunities at the end of the year. Some brands not only launched special packages for the year before, but also enjoyed discounts such as cash and other benefits. The discounts were not lost to important marketing nodes such as “May 1st” and “11th”. If a wardrobe enterprise wants to make a difference in the year-end market, it must combine its own characteristics to make a good service and profit.

The wardrobe industry is sprinting in the form of various forms of sales

With the advent of December, the wardrobe companies have grasped the prime time of the last month of this year's sales, and launched large-scale promotional activities to attract popularity and business. For consumers who are tightening their consumption at the end of the year, the promotion has a lot of appeal. Some enterprises have also raised the "advance purchase" discount for the rising raw materials and labor costs, and to a certain extent, they have also received the attention of consumers. Including home improvement companies that had no expectations for the year-end market in previous years, they launched the most exciting promotion this year in December. At the end of the year, the clearance was greatly promoted, and the three-door wardrobes, the foyer cabinets, the “big-year special promotion” promotion, and the reduction of consumption were all in the form of various preferential methods. Although the end of the lunar calendar is the off-season of the traditional wardrobe market, the strong atmosphere created by the offline stores and e-commerce companies at the end of the year is still very strong, often making consumers who just want to just stroll around can not help but smash their pockets. .

Find the right point of consumption and fight for the year

The wardrobe enterprise can combine the in-store merchandise and the customer's annual shopping demand to determine the promotion theme, so that the customer can generate a kind of psychological resonance, thus stimulating their desire to purchase, and these may be enough to use a word that touches people's hearts. For example, the phrase “with love to go home” of a well-known home brand makes it easy for consumers to rejoice in the New Year and share their joy. The restaurant series of "Reunion" and the "Year of the Year" bedroom series create a rich atmosphere of the Spring Festival, so that the outsiders can look forward to returning home and let the people returning home warm. The long-lost warmth has given consumers a full reason for consumption - paying for "reunion" and "warm" is a pain point for consumers.

Service and let profit conquer consumers in parallel

The sentimental marketing model is important, but the price is the core of consumer concern. Many strength wardrobe brands have hit the bottom price at the end of the year, but the price fluctuations based on wardrobe products are small, and in recent years, labor costs, raw material costs, and transportation costs continue to rise, and substantial price cuts are basically impossible. Therefore, the timely launch of the "preemptive booking" offer may be a remedy for the year-end promotion of wardrobe products. At the same time, providing more convenient shopping methods and better service measures will also make the brand's wardrobe products more popular. For consumers, after determining the purchase category or price range, the service content is the main way to consider the building materials brand. Especially under the pressure of the wardrobe industry itself, providing humanized service is the only way for the wardrobe enterprise.

From the entire wardrobe industry, in the end of the year, many companies are gearing up to attract consumers with various preferential policies to promote their final blow at the end of the year. It is a trick for the wardrobe enterprises to grab the customers with high price sensitivity through the promotion at the end of the year. If they can win word of mouth with high quality and service, they will expand the intrinsic customer base. Quality and service are still not old topics. The development of wardrobe enterprises is not only to stay in a state of survival, but also to win the momentum of sustainable development for enterprises.

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