Wardrobe business competition must have a good culture and opponents to be allies

[ Chinese wardrobe network ] There is no shortage of competitors in the wardrobe industry. Each brand is a competitor, but finding a good competitor here is not for you and the other party to fight for your life and death. From a strategic point of view, you find Then you have won. Imagine if you can compete with Liu Xiang, even if you lose, you can also be famous in the world. This is a formal loss, an essential win. -- This is called the market late mover strategy.

Wardrobe industry

This strategy has been used everywhere, no matter where it is. Of course, this strategy has two requirements in the wardrobe industry:

1. Your product is not too disparate in your quality or craft and your chosen opponent.

2. The media is just right. Otherwise, it may not be the wind but the step into the abyss.

Let the opponent give you a sedan chair

The "cottage culture" in the domestic market has been flourishing. This can only be said to be the helplessness of the manufacturing industry under the lack of innovative thinking. There is no way to contain it. In the case of custom-made wardrobes, custom-made wardrobes existed a decade ago, and then entered the market to become a popular wardrobe model. But even a custom-made wardrobe with such a unique and unique product is also being emulated by others.

Often when the wardrobe appears a new style, craftsmanship, materials, the first thing to notice is not the consumer, but the peer. Don't blame others for plagiarism. No one can follow the trend. To know that the biggest achievement is precisely that someone is following suit. "People pick up the high flames" is a great performance on such behavior. Learn how to deal with others vying to imitate their products, marketing models, service features and more. Don't complain about how your opponent copied you. You should be happy. There are so many people waiting to give you a "lifting car."

Be an ally with your opponent

If I ask you, who is the opponent of McDonald's in China? Most people will not hesitate to tell me that it is KFC. This answer is only half right, because most of us see their opposition and ignore their unity. Sex. If it is standing on the position of dealing with Chinese food issues, it is obvious that they are allies, which also confirms an old saying - "There is no eternal friend, no eternal enemy, only eternal interests."

This is true of all pan-home industries, especially wardrobes. In the case of custom-made wardrobes, custom-made wardrobes existed a decade ago, and then entered the market to become a popular wardrobe model. However, when many manufacturers came in from the order, the problems in the process of customizing the wardrobe were exposed: the gradual production process was long, and the personalized customization led to a large discount of standardized production efficiency. These problems are also talked about by many people - insufficient capacity. The lack of capacity here does not refer to individual companies, but refers to the entire market for the entire custom wardrobe. If the company still treats similar enterprises with wolf thoughts, and won't extend the construction period to win the competition, one will lower the price and other sales, and will only lose more than the gains.

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