Want to do indoor children's paradise should pay attention to what

As we all know, the indoor children's park is an industry with promising prospects. According to surveys, 93% of parents in the city hope to have a safe children's playground and take their children to various games and entertainment activities. Therefore, many people are aware of the huge profits of this industry and are eager to invest in this industry. But how do you stand out in the industry and get great rewards? Today, the author used some of his experience in operations to share it with everyone.

A good store can save at least one-third of the energy from the operation. From the urban level, the second and third tier cities are the best choice for the children's playground industry in recent years.

According to the operating conditions of many children's paradise brands in Henan, Shandong, Shanxi, Hebei, etc., the children’s playgrounds in second- and third-tier cities are even more profitable than those in first-tier cities, because in the second and third tier cities, if the park is open, More upscale, but also in the local landmark shopping mall or store, this children's playground will become a symbol of the local playground. Coupled with the low rents in second- and third-tier cities, the wage level is not high, and the operating costs are greatly reduced. Some stores' operating income is almost equal to gross profit, so net profit is also relatively high.

On the other hand, in the first-tier cities, due to the fierce competition, passenger traffic is scattered. The rent is high and the salary is high. Even if the business is good, there are few profits left.

Choice of Indoor Children's Playground Children's playgrounds are generally selected in several types of commercial areas: department stores or shopping malls, such as Wanda Plaza, Wangfujing Department Store, etc.; large-scale stores, such as Carrefour, Wal-Mart, Auchan and other large supermarkets; communities; early childhood centers, etc. .

Usually we recommend department stores, shopping malls or large shopping malls. If you choose a community, unless the community is particularly popular and the passenger flow is also guaranteed, this requires investors to measure themselves according to the actual situation in the area. The cooperation with shopping malls usually has two methods of rent and joint deduction. If the mall is cheap and popular, it is better to rent. If investors are not sure about the popularity of the mall, the deduction will be more secure.

Choosing indoor children's play equipment Currently, there are already several children's playgrounds in various urban areas, and the grades are uneven. There are software electric and traditional naughty fort. Nowadays, with the improvement of people's living standards, everyone's requirements for the quality of life are getting higher and higher. High-income groups are willing to put their children in the more advanced children's playground.

High-quality amusement equipment has a good image and high quality. It can maintain the high-end image of the park for a long time.

High-quality play equipment ensures the normal operation of the store and maintains its appeal to the children. Investors do not have to spend a lot of effort to maintain these devices, save time and money!

Indoor Children's Paradise Store Operations Management:

1. The proactive and cordial service quality gives Paradise a sense of vitality.

2. Standardized management ensures the sustainable profitability of the park.

product analysis

1. What is the difference and characteristics of products that are essentially the same as other similar devices in an indoor children's playground? Dynamic, comprehensive, color, and security! Novelty and advancement!

2. Mainly manifested in: Combining with children likes to jump, climb, drill, slide, roll, swing and shake nature. Targeted design: Rotating, rocking, inflatable, water-filled, visual, tactile, auditory, natural, animal, running water, snowflake, forest and other products. Let the children love to play, never tire of play and play hard at the same time compete for strength, develop intelligence, exercise perseverance, physical and mental development.

3. Products are widely loved by children and parents. The project is suitable for installation in malls, supermarkets, playgrounds, communities and other places where children are concentrated. It is not limited by the size and shape of the venue. Low investment, simple management, low loss and high profit. For now, it is a good investment project.

market survey

1. It is now an only-child family. Providing a good environment for the next generation has become an indispensable obligation for modern families. For example, when a young parent chooses milk powder for his child, the first question to go to the mall to ask the salesperson may be which milk powder is the best. The law of the Jews is to earn children's money and earn women's money. So we don’t think we need to consider whether our parents will let children come to play here, but we must consider how to let parents bring children to play here.

2. Another aspect is whether there are enough potential customers around the store for us to develop. This is also what we need to clear in the early stages. According to our experience, having more than 300 families within a radius of 500m can provide enough traffic for an image shop with a play area of ​​less than 100m2.

Customer survey

The target customers of the children's park are: customers, who are our customers, some people will say children, and yes, our customers are really those who play. When we redefine the customer, the child's mother - parent-child activity, child's grandparents - enjoy the fun of the child, the child's teacher - let the children's paradise become your amateur coach, community neighborhood committee - children's playground is social Important harmony factors, in this view, the customer is stereoscopic, and the most popular argument is that those who are likely to pay the bill are your potential customers.

Precautions

1. The number of pillars in the area of ​​use of the selected store should be as small as possible, and the air height in the store should be 2.8 meters or more. In general, one or three floors should be selected. The location of the shop site is recommended to be selected in large shopping centers, shopping malls, supermarkets, and large communities. A good site is one of the hardware indicators of the park's ongoing operations. When the park selects a site, it needs to conduct an assessment of the flow of people around the site and the surrounding business prospects. It also needs to consider whether it is necessary to handle related business, taxation, firefighting, and insurance policies. And other procedures.

2. When choosing a mall, one of the most important things to pay attention to is the condition of the air conditioner. Can not say this place is hot in winter and summer, it is equivalent to you directly cut the profit time of the park in winter and summer, leaving only the spring and autumn to make you money. Even if they installed an air conditioner, the cost of tens of thousands of dollars is not the key, the key is the open-style paradise, air conditioning also does not play any role!

For newcomers, it is best to choose a franchise chain brand, which can not only guarantee the quality of products, but also have the company's professional training resources and timely master business skills. However, at present in China, it is recommended that you consider brands that have been operating for a long time and have a good reputation in the market, such as Qile, Youyoutang, Kaqile, Great White Whale, Ant Kingdom, Tom Bear and so on.