The transformation of the terminal industry is how the positioning of the query machine manufacturers

Throughout the development of the entire self-service terminal industry in 2011, from the positioning needs of the market to the self-developed and production of manufacturers, the development of the entire terminal industry has gradually matured. From the perspective of market sales of some terminal manufacturers, the market demand has driven Under the circumstance, the market development of the industry has been increasing year by year. Especially in recent years, the rapid development of information technology, the demand for public services is more diversified, and the self-service equipment based on touch screen inquiry machine has become a new demand in the market, but at the same time as the industrial development, the market Under the promotion, it will also face the problem of industrial transformation. How to locate the terminal query machine manufacturers in the market has become one of the problems that many manufacturers think about.


Vendor development orientation affects industry development


Good market demand has brought new developments to terminal manufacturers. Year-by-year market growth has “ignited” the market's prosperity. The market demand for touch-screen inquiry machines has increased by 3.2% compared with previous years. The market boom is nothing but the market demand in recent years. Driven by the “benign” market, the industrial transformation has become more and more obvious. How small and medium-sized terminal manufacturers are positioned in the transition is a key to development.

The reporter learned from the Shenzhen inquiry machine manufacturer Yinxiang Technology that the key to industrial development is how to position the product development direction. Product diversification and market demand are also important factors. “Our small-size touch screen inquiry machine and large-size information playback inquiry machine (pictured) have evolved into multiple product lines from the listing to the present, which can meet the service needs of different industries.” Currently, Yinxiang touch screen inquiry machine is widely used. Used in banking, business, telecommunications, etc.


It is reported that Yinxiang Technology will investigate the service needs of related industries before the launch of its new products, avoiding the blind spots of market demand. The positioning of industrial development needs to be decided in combination with market demand, and it is not blindly following the "market fever". Phenomenon, combined with the situation of its own industry, to adjust the development direction of the entire market, in order to keep up with the pace of industrial transformation.


Product quality reputation affects market development


Product quality has always been an important factor in determining good market reputation. Touch screen inquiries generally include touch screens, displays, computers, audio equipment, power supplies and touch cabinets, as well as power input devices and various network interfaces. However, as competition intensifies, some manufacturers deliberately lower the price of the product for competition and save costs on their terminal parts, resulting in the quality of the product being affected. This is the most important thing that manufacturers should be afraid of in their development. The quality of products is just like the image of a company, which has an important impact on development.


In the fierce market competition, even under the pressure of the “price” of the same industry, product quality is the first problem that manufacturers should consider. Once the market reputation is recognized in the industry, the market will gradually open. At present, many manufacturers use the "small profits but quick turnover" sales method to expand the market's influence. Product quality has always been the focus of manufacturers. In the industrial transformation, this factor is also crucial to its market impact.


In the beginning of good market demand, the terminal inquiry machine market in 2011 increased by 2.2% year-on-year, and is expected to reach 2.8 in 2012. At the same time, the industry pointed out: "The development of any industry will have a bottleneck period and a transition period. It is an important issue to grasp the development of the market." Just like the development of the domestic LED industry, “high-end shortage” and “low-end immature” industrial development model have affected the development of some LED industries. At present, the domestic self-service terminal industry is welcoming the transition period of the industry, with touch screen inquiry machine and evaluator. In addition to the industry's positioning, product market reputation and other aspects of the "work hard", in the market demand layout, it should pay more attention to the combination of many factors to adapt to the development of the terminal industry.

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