The status and future of the printing industry in the information era


He currently serves as Chairman and Chief Executive Officer of FUJIFILM Corporation, and concurrently serves as director of Fuji Xerox Co., Ltd., Fuji Photo Machine Co., Ltd., Fujifilm ARCH Co., Ltd., Fuji Medical Co., Ltd., and supervisor of Daicel Chemical Industry Co., Ltd.

Now, everyone thinks that the printing industry is moving toward a unique industry that has the dual nature of “manufacturing” and “information industry”, and the image of the “information exchange industry” is being continuously strengthened. With this change, the printing industry will not only be limited to the information processing industry, but also to the information intermediary industry, information publishing industry and other fields. In the latest report for the 21st century, the Japanese printing industry has redefined the printing industry as the "information value creation industry."

In the light of these points of view to explore the future direction of the printing industry, the first thing I want to say is the relationship between the IT revolution and printing. I firmly believe that even today, known as the IT Revolution, paper is still one of the most superior media, and the role of printing will never continue to shrink. At the same time, there are opportunities for the printing industry to provide customers with various other forms of solutions.

However, we should also understand that due to the penetration of IT technology, the boundaries between the printing industry and related industries are gradually declining. In my opinion, the countermeasures for the printing industry in the face of the IT revolution are: to increase "knowledge added value" so as to establish competitive advantages, keep up with the market, and fully respond to new market demands.

With the digitization of various information contents, the society has created new demands: Selecting useful parts from these complicated contents and applying them to various media in various forms. How to effectively manage and operate content resources? It is important to build a dedicated digital resource management system. I think this just shows a new direction for the printing industry that has been dealing with all kinds of information content. We can enter new areas such as digital content production and distribution.

On the other hand, with the continuous deepening of digitalization, the printing plate making process itself has also achieved great changes centered on the prepress process. Computerization of text, image processing and typesetting, and the popularity of photo and text-composing machines are the concrete manifestations of this transformation. The key issue for the printing industry in the future is how to deepen this trend, from planning, placing orders, image processing, plate making, printing, to production and settlement, and to building a digital process for the entire process to establish efficiency. High print manufacturing process.

Only by continuously striving to improve quality and continuously respond to changes can we grow in a competitive and changeable business environment. Technological innovation is an opportunity as well as a challenge. However, it is still technological innovation that can turn this challenge into an opportunity. The printing industry must make use of cutting-edge IT technology to respond most appropriately to changing customer needs.

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