The role of digital printing in contract packaging
For those consumer product (CPG) manufacturers seeking to quickly bring their new products to market, the joint efforts of contract packagers and digital printers will be a successful combination. "Outsourcing printing to short-run digital printers allows us to say 'YES' to customers who need a small amount of packaging or labels in a short period of time." Said Allen Petrie, vice president of StarPackaging. The company is a contract packager located in Whitewater, Wisconsin, USA. Regarding cooperation with digital printers, Petrie explained: "Consumer product (CPG) manufacturers generally look for high-quality, attractive retail packaging to test the market or samples in order to obtain the necessary for their sales staff Data. "Another use is for the release of new products at packaging exhibitions. In these cases, usually only a small amount of packaging samples are required, and sometimes, only one sample is required. At this time, the choice of digital printing will greatly reduce costs. Digital printing options Before knowing about digital printing, consumer product manufacturers were either forced to pay for printing thousands of new or tested packages or labels using traditional technology, or forced to spend hours making hand-made imitations similar to actual packaging. Compared with other methods that can produce a small amount of packaging, digital printing can obtain higher color accuracy. The packaging pattern is printed on the same printing material as conventional production. Digital printing technology enables consumer product manufacturers to get the same quality packaging or sales samples, prototypes or free gifts as the actual mass production, any number, any time. Unlike traditional printing, which is costly, short-form digital printing can be an insurance method to prevent the obsolete products of a full warehouse from exceeding the storage capacity of the contract packager. In addition, consumer product manufacturers do not want to bear unnecessary excessive inventory costs in testing market activities. "For those customers who deal with retail giants in the industry, launching a product that looks and feels immediately taken away from the shelves is the competitive advantage they desperately need, and this is exactly what digital printing can do. Provided. "Petrie said. Digital printing is obtained directly from the computer to printing, so the printer can complete the printing job within a few hours. Digital printing is mainly used for short work, the general number is from 1 to 8000. According to different variables such as quantity and color number, digital printing can save up to half of the cost than traditional printing. "Puzzle 3D Eraser Bulk,Puzzle 3D Eraser,Building Blocks Eraser,Toppers Cute Erasers " Yiwu Shengshang Stationery Co., Ltd. , https://www.ss-stationery.com