Telent (Tian Lun Tian): Simple walking, persevering to explore reading the full text >>

Fuxin Tianluntian (Fujian) Outdoor Sporting Goods Co., Ltd. was established in 1999 to open up the Asian market established in China - a specialized company specializing in R&D, design, operation and service of outdoor products. In order to make the Tian Lun Tian brand road a new territory of its own, Tian Lun Tin (Hong Kong) Holdings Co., Ltd. combines Chinese subtlety, elegance, and the freedom of the Americans in harmony and harmoniously together, and has created a brand new “Tian Lun Tian” brand. . With the goal of “fully promoting outdoor sports and sharing the happiness of outdoor sports with people who love outdoor sports”, Tianlun Tian brand will follow the development strategy of “high quality, high starting point, high standard” and become a high-quality outdoor sports equipment. Suppliers, brand operators. In 2006, under the spur of China's economic development, Fuxin Tianluntian (Fujian) Outdoor Sporting Goods Co., Ltd. expanded the domestic market, fully utilized the perfect industrial chain with China Shoes as its core, and fully expanded its business and production capabilities. It has built a brand of high-end outdoor sports, which is based on intellectual, rational, tasteful, and human-centered culture, through the integration of Eastern and Western cultures. It revealed the lifestyle of “simple walking, persistent exploration” and built a stage for dancing with the world famous products for the outdoor sports industry in China. On the morning of August 24th, 2011, Tianlun Tian, ​​a well-known outdoor brand in China, held a three-day "Win-Win Day 2012 Outdoor Spring-Summer New Products Order" at Holiday Inn Chongwu Xisha Bay. Tianlun Tian Chairman Xu Zhiqiang and General Manager Xu Tengda Lead a group of leaders, and distributors and agents across the country to attend the ordering meeting. At the event, Tian Lun Tian’s heads were passionate and unequivocally pointed out to be the first outdoor shoe brand in China. Prepare for 2012, and then upgrade the outdoor equipment of Tian Lun Tian. The product has always been known for its excellent product quality and product diversity. This time, Tianlun days once again upgraded the product. By then, more excellent moisture wicking and ice fibers will be added. Tianlun Tian has significantly updated the previous fast lacing system and solved the original deficiencies of the product, resulting in a significant increase in the speed, accuracy, and freedom of lacing. Tianlun Tian classified the new spring-summer 2012 shoes as "moderate" and "radical." The moderate school mainly focuses on comfort and warmth. The radical group mainly focuses on passion and vitality. It also presents a variety of shoes, including ultra-soft shoes, Kung Fu Panda mesh shoes, and water-skiing ultra-light sandals. In addition, the footwear center manager Feng also focused on recommending a new shoe - the new side hole drainage upstream shoes, this shoe has improved the characteristics of the previous upstream shoes can only drain through the soles, adding a side hole, so that customers will not And because of wading, the soles are wet. Towards 2012, to promote diversification In the spring/summer new products fair at Tianlun day, Xu Haitao, deputy general manager of Tianlun Tian, ​​stated that “the huge demand and insufficient supply will undoubtedly make the outdoor product market a good investment opportunity.” Announced a series of promotion and planning of Tianlun days. First of all, when the summer theme “The temptation of landscapes” is coming to an end, the latest themes of autumn “Belief on the blue sky” and the winter theme “Return to Alaska” will be introduced. The latest concept shoes for autumn and winter will be introduced – “Eagle” and “Clouds”鲑". In terms of network promotion, Tianlun days will continue to cooperate with Netease, and will also increase its promotion in the footwear industry platform, such as Global Shoes Network, and enhance the amount of information and page views of Tianlun days official website. Second, Tianlun Tian Company implemented a new organizational structure and established a branch office model. In the future, Tianlun Tian will set up four administrative regions - Northeast, North, East and South, and will implement Yum! Software in its subsidiaries across the country to enhance the connection and management between the head office and its subsidiaries. Win the battle in 2012 and do the first three days outdoors. Lunti plans to add 500 stores in 2012, striving to be China's top three outdoor brands, and hopes to become China's first outdoor shoe brand. Vice President Xu said: “The opinion of experts is that it’s very difficult to be a brand first, but you can start from the first category. In the future, I hope that if you think of outdoor clothing, you will think of Pathfinder. The backpack will think of Tianbo. Lun, then when it comes to outdoor shoes, we can think of us as people.” In order to achieve this goal, Tianlun Tian did a lot of propaganda work in the first half of 2011. It can be subdivided into six stages, namely cooperation with Netease and sponsoring triathlon. Established the Tianlun Tsinghua University mountaineering team and cooperated with Wenchuang Solar Energy, and was selected as the industry dark horse and Xu Tengda, general manager of the company, to enhance the brand image of Tianlun Tian. Under a series of publicity and promotion, Tianlun Day has already prepared for "Winning War 2012". All is ready except for the opportunity.

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