Star-studded Zenith gives the world a unique watchmaking experience

Neuchatel Tourism Bureau is committed to promote the Swiss watch industry, especially ZENITH Zenith selected as its partner to showcase its new promotional items. This event , with the theme of " LE MONDEÉTOILÉDE ZENITH " (the star-studded Zenith world ), guides visitors to better understand the watchmaking brand with the star as a symbol , and enters the watch factory to embark on a unique and charming exploration tour .
2018 Nian 4 Yue 26 Ri (Zhousi), the world's first, unique watchmaking experience featuring exclusive tourism cooperation projects in Switzerland Locle Zenith announced at a press conference held in the factory table. In addition to the attendance of watch media and important people in the industry, many partners and celebrities in Neuchatel gathered together for a grand event. Zenith CEO Julien Tornare, Neuchatel Tourism Director Yann Engel, Thematis President Michel Etter, and consultant Jean-Nathanel Karakash, who is in charge of the state ’s Ministry of Finance and Social Services, attended the press conference.

An unprecedented cooperation <br> The Neuchatel Tourism Bureau is committed to carrying forward the rich watchmaking heritage of the region and continuously expanding its business scope, aiming to satisfy those tourists who desire an extraordinary experience. Mr. Yann Engel, Director of the Tourism Bureau explained: "After seeing the exhibition of" LE MONDEÉTOILÉDE ZENITH ", you can realize that this time our cooperation with Zenith watchmaking factory is completely logical. This is a vibrant and modern The invitation of sense and entertainment spirit invites you to explore the mysterious world of watchmaking together. Zenith CEO Julien Tornare said excitedly: "This tourism project can select us from many watch factories in the region. Mr. Mo is honored that everyone in the team is encouraged. "Le Monde Étoilé" will give everyone a unique experience. While deeply understanding the history of Zenith brand, we can also study how Zenith watches work. "


Seniors interact at the press conference
A one-of-a-kind journey <br> The experts of Thematis Culture Company specially designed this tour for tourists. For the first time, they visited the well-known watch factories and embarked on a real enlightenment journey to glimpse the mysteries of mechanical watches. This unusual tour site provides a 360 ° full-view extraordinary experience, revealing the internal operating mechanism of this watch factory that gathers nearly 80 watchmaking types, which is in line with the current pursuit of superb craftsmanship. The first part of this exhibition will be completely immersed in the world of precision timekeeping, displaying vivid holograms for visitors in a dark space, while highlighting some key inheritance elements with a modern layout.


Tourists watch vivid hologram display at the exhibition
Visitors can visit this unique and exclusive route every Friday and be familiar with the various stages of mechanical watchmaking: from technical research and development to parts production to movement assembly, the noble classic watchmaking tradition and pioneering innovation are perfectly integrate.






Tourists watch the various stages of mechanical watchmaking

Practical information <br> Reservations must be made in advance Weekly visit days: Every Friday at 9 a.m. Length: 3 hours Price: 40 Swiss francs per person. Reservation must be made in advance at Swiss Swiss Watchmaking, address: Espacité1,2302 La Chaux-de- Fonds, phone: +41 32 889 68 82, email: ss, website:
Number of visitors: 1-8 people Explain language: French (German, English, Chinese, Japanese, Spanish)
Minimum age: 14 years old Visit address: Rue des Billodes 34–2400 Le Locle

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