Simple, high-end, cosmetics packaging to take this route?

[Ke Yin Network () News] Japan Muji company insists that "excessive prosperity and luxury will not bring happiness to people, companies should make the world more simple and simple through creative activities." In the future, in cosmetics In terms of packaging design , you can achieve simple beauty from the aspects of text, layout, graphics, and color.

Simple beauty of the text

Simple cosmetic packaging advocates the readability, simplicity and economy of text design and opposes excessive decoration. In fact, the simple text design not only has a simple aesthetic, but also can improve the quality of the product. For example, the text design of the packaging of the Baique Ling Herbal Rhyme series products, the word “Qi Yun” is expressed in traditional Chinese calligraphy. The text is simple and generous, with strong readability, and has a strong national atmosphere. The background color is the natural green color that consumers like. Add any modification and harmony with the overall design style to create a healthy and gentle feeling.

Simple beauty of the layout

The simple cosmetic packaging layout not only brings a strong visual aesthetic and impact, but also achieves the goal of saving printing costs. Packaging designers should display product information in a confined space in a concise, crisp, and orderly manner, not only to highlight the theme and focus of the brand, but also to attract consumers' attention and create a desire to buy. In addition, white space is an essential element in layout design, which not only creates an ethereal visual effect for the product, but also provides consumers with endless imagination.

Round simple beauty

Most of the simple design of cosmetic packaging graphics adopts the form of induction, abstraction, etc., through the metaphor, exaggeration and other expression techniques to highlight the characteristics of cosmetics, giving people a simple and bright visual experience. The “shape” is simple and concise, accurately conveys the product information, and fully reflects the personalized design style of the contract.

Simple beauty of color

The simple design of the packaging color is based on the principle of “unified overall tone and partial color contrast”, and the performance of monotone or homochromatic system is adopted according to the characteristics of the product attributes. For example, the Japanese brand MUJI skin care products pursues the concept of simple color packaging design. The packaging design is simple and the color is single. The idea is not to decorate, to maintain the original color and shape of the product, to give people a beautiful aesthetic and to give consumption. The person brings a great psychological satisfaction. In addition, the singularity of the packaging color can avoid excessive coloring and cause the printing process to be too complicated, and can effectively save printing costs.