Perfume bottles are variably packaged to impress consumers

“The kind of perfume that packs girlish, fresh floral notes, such as Dior's Sweetheart, is a favorite among young Chinese women. Men are generally favored for woody perfumes.” said Harm on SEPHOR beauty consultant Harm on. “But now , People in different fields began to get involved in the perfume industry. Although they are not as professional in the design of perfumery, the packaging is an eye-opener, or artistic, or personal, or very Q.”

The most people's "buy sth." perfume to HarajukuLovers Harajuku doll perfume and ED HARDY perfume, have recently landed in Shenzhen. The former is packaged with five fashionable Q-type dolls, and the latter is a combination of skeletons, roses, and tigers. According to Harmon, the designer of Harajuku doll fragrance is Gwen Stefani, who is known as the lead singer of American Ska-Punk style NoDoubt. When she designed the perfume bottle, she integrated the music elements and selected the five girls' fashion styles for her. The ED HARDY perfume is the crystallization of “Cowboy Genius” Christian Audigier and “The Godfather of tattoos” D onEdHardy. Retro punk elements, street culture, and tattoo art are all embodied in small perfume bottles. "Flying eagles, tigers, crickets, demons, daggers, nude girls, roses... aren't the most typical tattoo designs?" said Harmon. In addition, there is a combination of BENEFIT perfume and architectural art, MOSCHINO perfume uses hippie style, and so on.

“So the consumers are gradually divided into two categories, one is more traditional, focusing on fragrance; the other is a new one, it is directed at packaging.” Harmon said, especially the Harajuku doll perfume, from the age of more than 10 to 30 years old Female consumers have, many consumers in order to collect 5 models, buy a set; EDHARDY perfume sales are not so obvious, come to buy mostly through the same brand of clothing, often young and full of personality. Consumer Zhao Qun bought a bottle of Harajuku doll "G" in Sephora. She said: "Last year, I saw this perfume on the Internet. I only had online shopping. I finally waited for Sephora to sell it and immediately ran it. ."

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