How does the rising cost of raw materials increase the competitiveness of toy manufacturing companies?
In recent years, the operating costs of Chinese toy manufacturers have been increasing, especially labor costs. Since last year, raw materials have risen in price, and many companies have been under tremendous pressure. Chen Yuexi, general manager of Jianxiong Toy Industrial Co., Ltd. (Jianxiong Toys), Chenghai District, Shantou City, recently accepted an exclusive interview with the Chinese and Foreign Toys Media Center to explain the company's response to difficulties. Chen Yuexi accepts an exclusive interview with the Chinese and foreign toys media center Jianxiong Toys was established in 1979 and has a history of nearly 40 years. The first 20 years have focused on the production and development of molds. In the past 20 years, it has been transformed into the development and production of beach toys. Chen Yuexi said, “The beach toys are non-functional toys, 80% of which are plastic raw materials. The price of plastic raw materials rose by 30% in the middle of last year. The price of cartons doubled before the Spring Festival, and the company is under tremendous cost pressure. From all aspects and suppliers work together to purchase large quantities, improve plant efficiency to reduce costs and maintain price stability." Chen Yuexi talks with customers at Guangzhou Toy Fair The beach toys themselves have low added value. Jianxiong toys start with packaging, color, etc., such as adding school bags, color box packaging, and school bags can also be used for storage purposes, and can be reused. At this year's Guangzhou Toy Fair, Jianxiong Toys launched a series of beach toys for girls in accordance with market demand. Customer feedback was enthusiastic. Chen Yuexi said that Jianxiong's beach toys are widely recognized by customers in the industry. The materials safety, novel design, low return rate, price, market control and other factors have won good reputation for the company, which is also the company's advantage. Talking about the sales channels, Chen Yuexi said that in addition to the traditional offline business and distribution channels, the performance of the company's online channels last year was very prominent. In 2015, the Jianxiong Tmall flagship store was officially launched, achieving consistent consumer praise and good sales. “The stocking of supermarkets started in March after the Spring Festival, but the online time from March to summer is the prime time for sales.†The seasonal sales of beach toys are relatively strong. The peak season of domestic sales and the peak season of export are just complementary. After participating in the Guangzhou Toy Fair, Jianxiong’s toys went to the 121st Canton Fair, and many new products were accepted by customers. Chen Yuexi I look forward to this year's harvest year! Source: Chinese and foreign toys all media center Text / Figure / Editor: Li Shiyao Tub Drain,Tub Drain Kit,Bath Tub Drain,Tub Drain Assembly Anping Sunshine Sanitary Ware Co., Ltd. , https://www.sunshinebathtub.com
