Hot summer outdoor supplies and other forms of rental rise
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In the summer of one year, with the students taking vacations, the consumption of tourism and outdoor sports has begun to boom. Family members took advantage of their children's summer vacation, went to scenic spots, relax in the wild scenic spots, and enjoyed the beautiful scenery, which became the choice of many families. With the current consumer demand for tourism, outdoor sports and other consumer demand, the summer tourism fever has also driven outdoor sales.
In addition to the direct sales of outdoor products, there are still many consumer groups who choose to lease or share professional outdoor products because after all, professional outdoor products and equipment are expensive. Through the leasing and sharing model, more consumers are exposed to professional outdoor products, and consumers are also better able to experience the fun of tourism and outdoor sports.
Outdoor supplies are prosperous
According to statistics, the outdoor product industry, as a newly emerging sunrise industry, has been developing since the mid-1990s and has experienced rapid development for over 20 years. Statistics show that the compound annual growth rate of the domestic outdoor products industry from 2001 to 2010 exceeds 60%; in 2011, the retail market scale exceeded 10 billion yuan for the first time, and exceeded 15 billion yuan in 2013. In 2015, the market scale reached 18 billion yuan.
The rapid development of the industry is reflected in all aspects of actual consumption. Recently, outdoor sales have ushered in peaks due to the summer holidays. In Shanghai's major shopping malls, the sales of outdoor products saw a small peak: sales of outdoor and sportswear rose rapidly, and many outdoor footwear and other products became popular targets for consumers. In addition to clothes, shoes, tents and other outdoor equipment, a variety of product forms of outdoor products have become popular products for summer consumption. For example, in the near future, there are a lot of furniture stores that sell outdoor furniture sales advertisements, and outdoor furniture is the main focus of sales promotion. Even department stores and large-scale supermarkets have launched special outdoor furniture sales. Camping tents, barbecue stoves, outdoor folding chairs, portable awnings and other outdoor leisure products have also become hot items for outdoor summer sales.
In addition to offline consumption, online shopping on the e-commerce platform has become an important stage for outdoor products. Many outdoor brands have adopted the e-commerce platform as an important sales model. Previously, statistics showed that monthly sales monitoring results for 40 brands of sportswear, outdoor products, sporting goods, fitness equipment, etc. in Tmall Mall showed that 40 brands monitored by data monitored the total number of brands in 2015. Sales reached 8.619 billion yuan, an increase of 30% over last year. Among them, adidas sports shoes, the highest total sales of 6.027 billion yuan; total sales of 1.431 billion yuan outdoor supplies, sports goods, total sales of 699 million yuan, fitness equipment, total sales of 463 million yuan.
During the summer vacation each year, it is a relatively good time for sales of outdoor products, because many people will choose to travel in the summer, travel, adventure, and especially student groups, because of summer vacation factors, to drive the family together for outdoor sales. There is a pulling action. An outdoor product brand, a sales manager in Colombia said.
Leasing sharing and other forms arise
According to a summary of the information, on the purchase of outdoor products, consumer groups have a certain age, young people prefer outdoor barbecues, and barbecues are the main choices; middle-aged people prefer folding tables, tents, hammocks, etc. for family entertainment. Casual outdoor products, some old donkeys require higher-end, some even private custom products.
Regardless of the consumer demand of any group, if all of them choose well-known outdoor brand products, then a set of equipment will cost a lot of money. Although there are more and more cheap outdoor products brands, for many people, it is still costly to purchase a set of outdoor products and equipment. What's more, some professional-level players will not downgrade, and high-standard equipment is more expensive. No wonder some netizens jokingly pointed out that photography is poor for three generations and it is destroyed outdoors for a lifetime.
Based on this market situation, in recent years, there have been more and more innovative forms such as leasing and sharing of outdoor products. In addition to traditional offline leasing models, there are innovative leasing models for companies, and new forms such as online booking and leasing emerge one after another. Before this, there was a company that had innovatively proposed a leasing model of RMB 1 to let online outdoor equipment leasing become a reality.
The mode of renting and purchasing is very suitable for the poor people like us. Through mobile phone booking, leasing and other forms, there are very deep mobile phone fans that are suitable for us. Of course, such a model can also be used to exchange information on the platform, etc., but also through such an opportunity to find like-minded players. Lin Ping, a university graduate who is planning to travel in the summer, said.
For businesses, the outdoor rental model is also conducive to outdoor sports and equipment for more consumers to accept and recognize. In the actual case, many consumers become more advanced players after learning about outdoor products through leasing and other forms, and naturally become more buyers of outdoor products.