Four new elements of bottle design

Duplex print extension label

If your product is a transparent liquid in a transparent bottle, then there is a way to give you more packaging design space and at a low cost. I mean something can be printed on the back of the label. Of course, conventional information cannot be placed on the back of the label, but something like debates, stories about the company, or suggestions for better use of the product can be printed. This is a very simple method that can give your customers more information without breaking the image of the package.

Design packaging for the characteristics of the customer base

Unilever's AXE series packaging products have a very clear positioning - young people aged between 18 and 35. Therefore, the focus of their packaging design is to attract these people. This series of bottles is a thick molded black plastic container, rough appearance, very popular with these young people, use it to install shower gel as easy as loading lubricants.

Design reusable packaging

The small beverage market has matured and competition is fierce. If you think there is nothing new in this area, you can be wrong. A foreign tea company has launched a special packaging. The product it introduced was very special in itself - tea with pomegranate juice. Packaging is even more worth mentioning. The beverage is contained in a common strip of glass, with a lid and a heat shrink label on it. The label reads: Remove the label and leave the bottle. The product costs about $2.79 a bottle, which is not expensive for bottled tea, but you can get a free glass bottle without worrying about recycling.

Make the package interesting

Interesting packaging is not just children's patents. Adults also like interesting things. The main design style that occupies children's product packaging, such as bright colors, different general shapes, can be used in the packaging design of adult products, as long as they are more exquisite. The first industry to incorporate "fun" elements in packaging design is the wine industry. You just have to spend some time strolling through the local small shops and you can find many bottles with labels such as horses, penguins, kangaroos, frogs, swans and more. Instead of preparing a penguin-shaped bottle, simply printing a penguin on it is enough to make it stand out.