Domestic market status of the umbrella industry today
现状 Domestic market status of umbrella industry 1. Overall status of the domestic umbrella production industry: At present, the production status of the domestic umbrella industry is a large production capacity, but the overall quality is not high. Due to the low barriers to the production technology of umbrellas, many small and medium-sized enterprises have participated in the production and sales of this industry. This result has led to the proliferation of disorderly competition, severe industry imitation, and mutual suppression of exports; such a result has caused backward technology. The quality is uneven, which ultimately led to the entire umbrella industry has no or very few leading companies with real influence and international competitiveness. 2. Analysis of consumers' consumption-oriented analysis of domestic umbrellas: For consumers of umbrellas, the factors that are more considered when choosing sun umbrella products are the price/performance ratio of the product, that is, the quality of the umbrella, the price of the umbrella, and the style of the umbrella. For those products with unique ideas and individuality, consumers tend to favor them more. 3. Target customer positioning: 4. Product marketing strategy: Whether the product's marketing channels are unobstructed and product sales are in good condition is an important guarantee for business survival. It can be said that product marketing is the lifeline of a company. The superiority and inferiority of the sales performance of products produced by enterprises in the market depends on many factors; one of the important aspects is whether the product marketing strategies and plans of the company are excellent. Based on your company's situation and analysis of the market, provide the following strategic plans for product marketing, for reference: 5. Improve the marketing channels and after-sales service channels so that consumers can enjoy the company's latest products in the most convenient way within the shortest time; at the same time, they can allow consumers to have the shortest possible time after the products they consume have problems. The most convenient way to enjoy the most intimate after-sales service. To achieve these goals, we need the company to extend sales and services to the most basic consumer and sales markets. â€â€ Umbrella Mall, Umbrella Utensils Hot, Umbrella Price L Shape Sofa,L Shaping Sofa,Living Room Sofas,Living Room L Shape Sofa Kaifeng Lanwei Smart Home Co., Ltd , https://www.sofas-world.com
(1) Fashion women's market: This market has a large share in the current umbrella sales and consumer markets. Among this group of consumers, young girls aged 22 years and older are more concerned about the product's individual feelings about the consumption of umbrella products; and for white-collar families, the quality and grade of their products are their first choice.
(2) Ordinary consumer market: Consumers in this part of the market tend to be rational and simple and practical in the consumption and demand for umbrellas. Of course, quality and price are their preferred factors. This part of the consumer group covers a wide range of topics: older people, middle-aged people, children, and young women who do not pursue fashion!