Detergent bottle packaging should improve anti-counterfeiting capabilities
After many years of cultivation, the detergent market has now been dominated by mainstream companies. Li Bai, Diao Pai, White Cat, Qi Qiang, Chuanhua, etc., they occupy more than 60% of the domestic market. The brand image has penetrated into every consumer's heart. Small and medium-sized detergent companies are hard to shake the market. It is because of this reason, but also because of consumers' awareness of detergent brands and packaging images, many brands of detergent bottles have consistently maintained the style of packaging. It can be said that detergent bottles rarely appear in new packaging styles, except for a transparent detergent bottle launched by Diabo. This person is easy to identify on the shelf, and it also saves the cost of equipment and related replacements needed to change the outer packaging of the detergent bottle. It is a wise decision to see that the detergent bottle should continue to maintain such a package. However, the deep issues of the facts are obviously more complicated. At present, some small detergent workshops have begun to place a large number of bottles of these detergents on the appearance of counterfeiting, which is hardly recognizable to consumers. The anti-counterfeiting packaging of detergent bottles can be said to have almost zero anti-counterfeiting capacity, which is difficult to solve for existing detergent bottles and must be improved.
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