Deeply explore the sports brand "Blue Ocean" Pengda open a new journey
In recent years, with the people's concern for healthy lifestyles and the continuous improvement of spending power, this has brought about the vigorous development of the sports brand field in our country. Relevant statistics show that the sales volume of sports brand in China increased 15.6% in 2010, showing a rapid The trend of development. It is noteworthy that, together with the sales volume is the growing maturity of consumer attitudes, people have not only stop at the level of purchase of goods, but more emphasis on shopping patterns, brand appeal and other comprehensive experience. Recently, under the new consumption environment, Pengda, which has been operating for 20 years, has continuously innovated in the field of sports consumption. Not only has it launched the brand mascot @boy, it has fully upgraded its high-end shopping mall [email protected] Fully reshaping the brand, continue to dig the sports brand "Blue Ocean", the achievements of their own value at the same time also lead the industry towards a new stage. @boy innovation profit model Whether it is the "Fuwa" of the Beijing Olympic Games or the "Hypertherm" of the Expo, the cartoon mascot has been increasingly applied to various large-scale occasions. As a visual symbol, a mascot is not only a carrier of emotional communication with the public, but also generates great economic value. However, in the field of sports brand in China, the value of mascot has not yet been seriously valued, and there is much room for its development and utilization. In this context, @ @ @ pity @ city brand mascot appearance, on the one hand so that @ pity @ city can identify the image of a spokesman, can effectively distinguish between other brands; but also its lovely and more Change the image, gathered a large number of loyal fans attention, as the most loyal Pengda consumer groups, virtually enhance Peng profitability. It is understood that, @ boy after the launch, Peng Da then in the upgraded [email protected] shop to implement the purchase of gifts and calls on consumers through the network drying a variety of creative images @ boy. Due to the novelty and high participation of netizens, the popularity of the new store has been raised dramatically in a very short period of time. At the same time, this has brought about a substantial increase in turnover and a profound impact on the business. Particularly worth mentioning is that, @ boy is with many 80,90 together after the share of the process of growth, to show their healthy and positive lifestyle and become "a guide to youth culture," from the current consumer acceptance of view , Has been quite successful. "One-stop shopping continues to deepen With the development of sports brands in China, the traditional single-brand shops have few products and few options. The shortcomings of time-consuming and labor-intensive are becoming increasingly apparent and can not meet the overall needs of consumers. In response to the above shortcomings, Pengda timely grasp market opportunities, the first in China introduced the concept of multi-brand sporting goods, once introduced, they won the favor of consumers. The emergence of "one-stop" shopping mall in Pengda will bring almost all the sports brands on the market to one store, including many well-known international brands such as Nike, Adidas, Puma and Reebok, as well as domestic brands, Such as Li Ning. Not only product-rich, more choice, but also convenient, time-saving effort, great to meet the consumer shopping needs. It is to user needs as the starting point, Peng-Da has maintained a rapid development to now has more than 320 outlets and more than 230 joined the shop, and still in a high-speed expansion. More than that, Pengda upgraded and upgraded the email environment in a comprehensive way and deepened the "one-stop shopping experience". Not only the appearance of the entire storefront appearance more stylish and the atmosphere, but also the introduction of more sports brands settled in [email protected] , to provide consumers with a more convenient shopping experience. In the meantime, in order to create a "community" that really belongs to the young people, there is also a special "Know-How Processor" within [email protected] that fully listens to consumers and fully interacts with them. Market segments lead the tide Currently, under the new market environment, Pengda, aspiring to be the "China's leading retail service brand," has started a new round of exploration through a series of targeted measures. In the meantime, Pengda established a mature, advanced technology-based retail channel structure, based in Shenyang, the radiation of the country, while in 2010, Pengda will relocate its headquarters to Shanghai, with a more international perspective, into a new one Round of competition among the torrent, and continue to introduce an international management team to reorganize the organizational structure, readjust the strategic layout. Among them, Pengda remodeling the brand, mainly reflected in its new brand architecture. It is understood that Pengda to meet market demand, its @ city brand refinement, including: high-end sports mall, [email protected] ; multi-brand basketball theme concept store, [email protected] ; multi-brand personalized professional shoe store , [Email protected] ; multi-brand extreme sports chain, [email protected] ; and multi-brand professional outdoor sports community, [email protected] . This adjustment will not only make the shopping process easier for consumers, but also meet the general trend of market segments. It can be seen that with the introduction of @ boy, the deepening of one-stop shopping experience and the constant innovation and revolutionary spirit in the market segments, Pengda is expected to drive the overall industry to a more modern and international new development stage. Cosmetics Display Rack,Tourists Product Countertop Display,Countertop Display Rack,Pos Stand For Hair Products Dongguan Display Leader Co., Ltd , https://www.ddlretaildisplay.com
