Colorful tea packaging design
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The characteristics of wolfberry tea are determined by the physical and chemical composition and quality of tea, such as hygroscopicity, oxidative, adsorption, brittleness, and variability.
Therefore, when designing tea packaging, we must consider the above characteristics and consider using suitable materials for packaging. We should choose composite materials that have good moisture resistance, oxygen resistance, light protection, and natural odor, and have a certain tensile strength. According to the investigation and research, the better ones currently used in the market are polyester/aluminum foil/polyethylene refinishers, followed by stretched polypropylene/aluminum foil/polyethylene composites. These are called aluminum-platinum summer films, which are small for everyday tea. The moisture-proof, oxygen-blocking, and fragrance-preserving properties of the package are the best. Now there is a new packaging box, which is a paper composite. The upper and lower lids of the cans are metal. The can body is made of offset paper/printed paper aluminum foil/polyethylene and it has a strong root preservation effect. The metal cans are lighter and the design methods are even more masterful and beautiful. This gives designers more room to play.
Tea bags can generally be divided into two categories, both large and small packages. Large packaging is also called transport packaging. It is mainly used for transportation, loading and unloading. It is generally used for wooden boxes and corrugated cartons. Tin cans or iron drums are also used. Small packaging, also known as retail packaging and sales packaging, can protect tea. Quality, there is a certain amount of ornamental value, easy to promote, display, exhibition, and easy to carry. There are many types of small packaging, from the different materials can be divided into hard packaging, semi-rigid packaging and flexible packaging of three categories, such as hard packaging cans, tin cans, porcelain bottles, glass bottles and craft wooden boxes, bamboo boxes, craft engraving Gold-plated boxes, etc.; semi-hard packaging with various cardboard boxes; flexible packaging with paper bags, plastic food bags and various summer bags, etc., design can be based on different needs, with appropriate materials for packaging design.
When designing tea packaging, the first thing to consider is its material and structure. Whether packaging materials are suitable or not will directly affect the quality of the goods. This is also determined by the nature of tea, a special commodity, so it is easy to use structural precision. Easy to open materials for tea packaging. With the development of the packaging industry and the combination of modern high technologies, many new types of packaging have emerged. There are also many new and unique tea packaging on the market, but some packages seem to be high-end, but there is a tendency to overpack, and some are out of the attributes of the goods, blindly pursuing a surface of gorgeous decoration and floating color, and the tea itself The quality is inconsistent. For example, there is a surface on the market that is plastic and engraved gold-plated tea packaging. From the packaging, you can't see any information conveyed by a product. It gives a sense of craftsmanship, not tea.
2. The color design of tea packaging is the most appealing to consumers in packaging design. If the colors are properly matched, consumers will have a pleasant feeling after watching and can attract consumers' attention. The color of the package is constrained by the attributes of the product, and the color itself has its attributes. Therefore, we must be careful with color, we must strive for less and refined, simple and neat. Or fresh and elegant, or gorgeous, or simple and natural, we must consider the consumer's customs and appreciation habits, but also take into account the different grades, occasions, varieties, characteristics of different colors and use different colors. Design should pay attention to the unity of color and overall style, can not use too much color, can not form a wither, can not use gold and silver everywhere, give people a sense of illusion, design should take into account the comparison with similar products, Similar products are investigated and analyzed to learn from each other's strengths and weaknesses, and to design a competitive package that can be used in many commodities.
3. The image design of tea packaging The pattern design of tea packaging can make the goods more vivid, interesting and interesting. Some of the patterns on the packaging may be obsolete, cumbersome, lacking in merchandise, lacking in the sense of the times, repetition, and lack of personality. Ancient patterns such as dragons and phoenixes are used everywhere, the tradition is not reoccupied, and it is not moving. The nationality is not a dragon. The painting of a phoenix symbolizes that it should be endowed with new content, a new life, and a new form. A spirit should be carried in. A kind of charm should be embodied. Tradition should be a style and a fashion. Modern patterns can be used to transform traditional patterns to make them more modern, more symbolic, and more concise. The truly traditional packaging gives people a sense of culture, connotation, and extraordinaryness, which is also consistent with the personality of tea.
 4. Text design of the tea packaging The text of the tea packaging is also an important part of the design. A packaging can be without any decoration, but it cannot be without words. Just like the same person, he must have a name. The text of the tea packaging must be concise, clear, and full. Reflecting the attributes of goods, it is not easy to use overly complicated fonts and unrecognizable characters, too rigid and pointed fonts are not suitable. Tea is a traditional and national product, and Chinese calligraphy art has a long history. , but also has a strong artistic and ornamental nature, can properly use calligraphy to reflect the thick rhyme of tea culture, reflect the long history of the Chinese culture, it is the best, but easy to use, easy to read, easy Identifying the typeface, too-grass or unclear fonts should be used sparingly. Be sure to take into account the discernment of consumers and be clear at a glance.
 In addition, the tea packaging design must comply with the relevant provisions of the “Tea Packaging†in China. The packaging should be awake, neat, and clear, and have a complete label, indicating the product name, soap, address, date of manufacture and batch number, shelf life of the production plant. , grade, net weight, trademark, product standard code, there are changes in the project can be printed into stickers for additional instructions.
In short, the materials, colors, patterns, and texts in tea packaging design are closely related to the product. The most critical issue is how to accurately and quickly deliver product information. This is the problem that designers need to put on the first tear. This is also a measure of the quality of a package design.