China's deep haze, this American company has made a fortune!
What is the secret of success for this "brainless" company? Dozens of treacherous and early warnings. Overnight, flood prevention masks became a necessity for Chinese people. In 1984, 3M came to China and became one of the earliest wholly foreign-owned enterprises in China. This century-old US brand founded in 1902 is a Fortune 500 company with an annual turnover of more than US$30 billion. The richness of its products is comparable to the magical pockets of Doraemon. 3M started with mining, did not dig mines, almost fell out of the pit. 3M sandpaper Scotch tape In 1948, 3M proposed a "15% rule." Come and do this bowl of chicken soup! 3M invests more than one billion dollars in R&D every year, and rewards for employee innovation are also willing to spend. Each year, the best ideas of the year are selected and the prize money is US$100,000. Innovation has become the way 3M works. A 3M chemist occasionally splashed a new chemical mixture onto tennis shoes. A few days later, she noticed that the upper part of the splashed chemical mixture was not getting dirty. This chemical mixture later became a fabric protectant. Fabric protection agent A 3M researcher occasionally discovered that blinds can present different scenes from different perspectives. Inspired by this, we immediately initiated the development of ultra-micro shutter structures and successfully developed display-proof peep-screens. Today, 3M has 70,000 kinds of products and 100,000 patents covering the fields of industrial, chemical, electronics, electrical, communications, transportation, automotive, aerospace, medical, security, architecture, culture, education, business, and household consumer goods. Information Processing: Carton Street If you want to know more about carton information, search for the public number [Carton Street] Vanity Wash Basin,Vanity Sink Base Cabinet,Vanity Basin Cabinet,Vanity Bathroom Cabinets Foshan Artcheer Home Solution Corporation Limited. , https://www.artcheer88.com
Foggy and blessing, a U.S. company, sold 100 million masks in China and made a fortune.
This company, Minnesota Mining and Manufacturing Co., has another well-known name, 3M.
The company started selling industrial safety respirator masks. Its customers are heavy industry such as minerals, steel and shipyards.
In 2013, an unprecedented haze swept through China and made 3M masks fire.
Get too fast, like a tornado.
Face masks were snapped up by the Chinese people and 3M shipped masks from factories around the world to China.
In 2013, the value of masks sold by 3M in China reached more than US$100 million.
Since then, 3M has become the most trusted mask brand in the Chinese market.
If you think that 3M only sells masks, it will be wrong.
In 1914, the first laboratory was founded and the first one was launched. The first exclusive product, grinding abrasive cloth, was upgraded to wet and dry sandpaper a few years later.
What is the popularity of 3M?
3M bragged himself and said: Get up every day, within 3 meters will be able to see 3M's products.
The experience of the American people is that the company "made nothing but God."
Really not bragging.
3M's products have penetrated into all aspects of human life and production.
In the 1920s, 3M invented the transparent tape.
In the 1940s, 3M invented the reflective film for highway signs.
In the 1950s, 3M invented audio tapes and video tapes.
In the 1960s, 3M invented dry silver film, carbonless paper, and projection systems.
In the 1980s, 3M invented a sticky note.
In the 1990s, 3M introduced a floppy disk, which accounts for one-sixth of the global market.
For more than 100 years, 3M has maintained the “opening†rhythm and has developed 3 new products every two days.
What is the secret of success for this "brainless" company?
The secret is: No business.
Encourage R&D personnel to come up with 15% of working time each week to study what they are interested in, whether or not these studies are directly beneficial to the company.
Not only that, 3M also encourages employees to make mistakes, 3M's philosophy is: If you do not make mistakes, you can only show that you did nothing.
Of course, only "chicken soup" and "chicken drumstick" are also not acceptable.
Everyone has an innovative fire in mind, and 3M uses a banknote to light it.
3M originally wanted to study a very viscous glue, and the result failed. A weak adhesive was obtained. An engineer made improvements and invented sticky notes.
And 3M's most popular products in China,
It turned out to be a moth-proof mask.
This is a bit embarrassing 