Changsha long love Liu Zong: the pursuit of low carbon environmental protection wardrobe

Changsha Jiuai Home Furnishing Co., Ltd.

Reporter: Hello, Mr. Liu, thank you for accepting the exclusive interview with 0731 Home Network. Let me introduce you to the home for a long time!

Mr. Liu: Changsha Jiuai Home Furnishing Co., Ltd. was officially put into production in 2007, and successfully won the market with the core value concept of tailor-made brand. The products and designs are widely loved by consumers. Jiuai Home Furnishing Co., Ltd. is a large-scale custom closet enterprise integrating R&D, design, production and sales. Based on the design concept of digesting and absorbing the sliding door, the founder has moved the cabinet to the door, hand-made wardrobe and finished wardrobe. The advantages are effectively combined to create a custom built wardrobe.

Reporter: The wardrobe is a customized product. Will customization become a bottleneck for the scale of the enterprise?

Mr. Liu: There is no way to standardize large-scale production of customized products, but it does not prevent us from becoming bigger and stronger. Customization will not only become our bottleneck but our development advantage. For the decoration of the house after the purchase of the wardrobe, the finished wardrobe bought on the market is difficult to fully meet your size, long-lasting custom-made wardrobe just solved this problem.

Reporter: This era of the Internet has become an indispensable tool in people's lives, and even a part of it, then in the home industry, e-commerce is also in full swing, then Liu's e-commerce for the wardrobe industry, especially the online mall How to treat?

Mr. Liu: This era has indeed become the Internet age. Like the bachelor's day Taobao Mall, the transaction amount reached 3.36 billion. If you don't understand the network, you will fall behind. I think the wardrobe industry must also make good use of e-commerce, the real estate regulation of the country. The policy is undoubtedly not a big blow to the home industry, e-commerce is also a sunny winter! The online shopping mall is also a key point in the long-awaited home. I hope to have a better cooperation with our 0731 home network!
Reporter: Hello, Mr. Liu! In 2011, the Da Vinci incident brought a crisis of trust to the entire home industry. How do you think about this?

Mr. Liu: This incident has hit the entire home furnishing industry, causing the phenomenon of “three unbelief” that consumers do not believe in the origin, do not believe in imports, and do not believe in solid wood furniture. It also exposes the problem of product quality and integrity. I think What you do with products is quality, and what you do is integrity. This is also the philosophy that has long been respected by Jiu Ai.

Reporter: The whole environment of the home furnishing industry is not very good. In the case of events such as Da Vinci in the industry, is there any difficulty in doing direct marketing activities?

Mr. Liu: This may bring a new round of reshuffle in the home industry. Instead, it will allow customers to see the quality, service and brand that we love for a long time, which will help to increase customers' trust in long-lasting products.

Reporter: Low-carbon environmental protection is a topic that everyone is very concerned about now. So what do you think of Liu, for low carbon? As a wardrobe industry, how to achieve green and low carbon from the production links and consumer use?

Mr. Liu: “Low Carbon” has now become a topic of common concern in all walks of life. Low carbon, environmental protection and energy saving have become the common keywords of furniture enterprises. As a wardrobe industry, long-term love uses environmentally-friendly green materials in quality, design, materials and production. Nowadays, everyone pays attention to “light decoration and heavy decoration”, so low carbon The environmentally friendly wardrobe has always been pursued by our long-cherished love, and it has always been insisted.

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