Analysis of the characteristics of the most flexible printing advertising screen printing

In the graphic design industry in Hong Kong, screen printing shares special printing tasks. Because the production cost of screen printing is low, and each program in the process can be flexibly adapted to special environmental requirements, under reasonable economic and time constraints, screen printing can solve many problems for the design.

Hong Kong's current screen printing techniques are already quite advanced. It can master the use of world-leading equipment and can make all kinds of bold attempts in actual construction, so that the use of screen printing in Hong Kong is increasing. The basic common screen printing is applied to paper, rubber, metal and glass bottles, and the precision is comparable to international standards, and it is also used in some unconventional environments.

Analysis of the characteristics of advertising screen printing

1. Screen printing of advertising: widely used in indoor and outdoor light box posters, display supplies, as image advertising or promotional items.

2. Commonly used production materials: environmentally friendly synthetic paper, pvc sheet, pvc sticker, light box cloth, kd board (foam board), low foam pvc board, organic sheet, pp board, abs board, cloth width, etc .; special The materials are: zinc iron sheet, stainless steel, glass, etc.

The main materials are compared as follows:

3. Names of common finished products: light box paintings, posters, stickers, electrostatic stickers, floor stickers, portrait standing signs, hang tags, hanging pictures, banners, promotional tables, x-type display racks, roll-up banners, net display racks, Cartoon gas model, tumbler and so on.

4. Places of daily use: light boxes on platform shelters, light boxes in subways, display and light boxes in shopping malls, hanging at retail outlets or product pile heads, surface stickers on refrigerators and freezers, body stickers on car bodies, floor stickers on shopping malls, and other places that require display

5. Features of advertising screen printing: The maximum printing area is 1.6m × 3.6m; UV resistance, long-term discoloration; printed matter is impact-resistant, not easily damaged, and can be adapted to various special purposes.

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