A survey of the development of furniture market in Xinxiang, Henan
2011 is a year of mixed happiness and a year of entanglement for many people. With the implementation of the national macro-control policies, various industries have been affected. In particular, the real estate industry, which is already close to the peak, fell from the top of the mountain to the mountainside. House prices have continued to rise. The national policy has not been implemented. As a result, there are fewer homes to buy and more houses to look at. Most people hold the first look. Will be cheaper to go to the market. The downstream industry furniture industry in the real estate industry has also plummeted. From the previous toon, it turned into a bad rice. Xinxiang City is located in the northern part of Henan Province, facing the Yellow River in the south, facing the provincial capital Zhengzhou and the ancient capital Kaifeng across the river; the north is Taihang, adjacent to Hebi and Anyang; the west is the tourist city Jiaozuo, bordering on the southeast of Jindong; Connected to Luxi, it is the economic and transportation center of northern Henan, one of the cities of the Central Plains. Xinxiang has a population of 1.2 million and a built-up area of ​​114 square kilometers. It administers four districts, two cities and six counties, and has many honors such as China's national forest city, China's outstanding tourism city, national health city, and China's sustainable development city. With the continuous progress of the times, the living standards of Xinxiang people have gradually improved, and the per capita disposable income reached 16,452 yuan, a year-on-year increase of 11.2%. Xinxiang furniture store distribution There are seven major stores in Xinxiang City, Yubei Furniture World opposite the East Bus Station, Shenglian International Furniture City in the north of the East Bus Station, Shenglian International Furniture City in the East of Life East, Jinhaima Furniture City in the South of Heping Road, Makino Red Sun Furniture at the southeast corner of the intersection of Road and Nangan Road, Huanggang Furniture City at the intersection of North Main Road and West Main Road, Phoenix Furniture City, Fengquan District. These stores are dominant in the Xinxiang furniture market, with construction areas ranging from 10,000 to 50,000. In other places, there are more than 30 stores in large and small sizes, and the scale is generally below 10,000 square meters. Although these stores are relatively small in size, they also have a place in Xinxiang City. Shenglian International Furniture City has four stores in Xinxiang City, and it is also a leader in the Xinxiang furniture market. The total area of ​​the four stores is 200,000 square meters, occupying the geographical advantage. Each store is located at the junction of urban culture, economy and entertainment. It is also the furniture store that the citizens go to most often. Shenglian International Furniture City has become the professional middle and high-end furniture store with the largest scale, the most famous brand and the best service in the north of Henan Province. It is a veritable Zhongyuan furniture leader aircraft carrier. The consumption level of Xinxiang City is among the top three in the domestic third-tier cities, and it is second to none in Henan. Although there are no big names in the furniture store, such as Red Star Macalline and Real Home, dozens of large and small stores can satisfy the consumption needs of 1.2 million people in 114 square kilometers. There are no luxury brand giants, no noble royal style, but there are some simple, fresh and elegant modern furniture. Xinxiang furniture market Since the financial turmoil in 2008, the furniture industry has only been affected by the export of furniture. Domestic furniture seems to have not been greatly affected, but it has provided an opportunity for many manufacturing companies. However, with the continuous fermenting of the world economy and disordered international finance, coupled with the imperfect economic market order, the furniture industry has exploded from 2008 to 2010, coupled with the depreciation of the RMB, the artificial increase in raw materials, and the export caused by external appreciation. Blocked, the furniture industry has been hit by an unprecedented crisis. As the government repeatedly issued orders to control housing prices, and the price of real estate has risen blindly, more people are staying in the wait-and-see stage. Although some market participants believe that the furniture industry and the real estate market are not necessarily related, but common sense and facts tell us that the house can not be sold, who will buy furniture? The furniture market in Xinxiang City is more than 70 in 2007 and more than forty in 2012. It can be imagined what kind of trend. However, it also caused a situation of the present: supply exceeds demand. Many stores are difficult to sell a set of furniture for dozens of days or even a month, and the store only cares about their own interests. The rent increase and rent increase have forced many dealers to become "distribution wounds" and have to switch to other industries. Some of the dealers are also on the verge of disbanding, starting to implement the shrinking policy, reducing employees, reducing storefronts, turning off lights and so on. From this we can see how obvious the pain of dealers is. Since the implementation of the second-hand furniture replacement furniture policy that has been in action since last year, many manufacturers and dealers thought that their spring is here, and after a year of shopping, there was a wave of shopping, but it was only a short-lived. As furniture enters the era of meager profit, Xinxiang City has been in a downturn free stage, furniture is now like a chicken rib, food tasteless, a pity. Xinxiang furniture market has considerable room for development At present, the mid-to-high-end furniture market in the first- and second-tier cities in China is already saturated, and Xinxiang, a third-line market with relatively low living standards, still has no big brands to stay in. The middle and low-end furniture can't meet the living standards of some people in Xinxiang City. Many consumers take the bus to the Zhengzhou market to buy high-end furniture brands . They waste a lot of material resources, manpower and financial resources, including after-sales service. Toss back and forth. Undoubtedly, this has squeezed out space for the high-end furniture market in Xinxiang. Facing the industry situation of the Great Depression in the national furniture market, it is a success for a market to be able to protect itself in this storm. If you want to survive in arrogance, you must stimulate consumption and drive consumption in the entire market. Now the entire market is like a stagnant water, there is no way out, it can only slowly dry up. Only by getting out of the way, attracting new blood can make it flow happily. The Xinxiang City furniture market is just like this pool of stagnant water. When introducing foreign high-end furniture to stimulate consumption, it also has to introduce local furniture. Xinxiang furniture development road is long and long. 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