5 advantages of applying QR code on cigarette package printing
Manual Green Screen,Portable Green Screen,Tripod Green Screen Dongguan Aoxing Audio Visual Equipment CO.,Ltd , https://www.aoxing.net
"With the gradual maturity of 2D barcode technology, the 2D barcode has the characteristics of large amount of information to carry (details of displaying goods), strong error correction capability, low error rate, high anti-counterfeiting level (information can be encrypted), etc. I think that the two-dimensional barcode will replace the one-dimensional barcode in the printing of cigarette packets. It is reported that the National Tobacco Monopoly Bureau is currently cooperating with a printing company in the south to start the application of the “test water†QR code on the cigarette pack.
I think that applying the QR code on the cigarette pack has the following five functions and advantages.
(1) The QR code has a large information capacity (a dozen times larger than the information capacity of the one-dimensional bar code), and has a wide coding range. In the encoding process, the tobacco enterprise information, the cigarette making process, the tobacco leaf grade, the cigarette culture connotation, and others can be selected. Audiovisual materials about tobacco advertising are concentrated in the QR code. In today's comprehensive ban on tobacco advertising, QR code will become a good carrier for tobacco companies' own image and product promotion. In particular, the QR code reading link Internet function expands the infinite space for consumers to further understand tobacco companies and cigarette products, and enhance interaction with tobacco companies.
(2) The QR code can be encrypted during the production process, and has extremely high and strong anti-counterfeiting functions, which can effectively implement product identity verification. QR code will play a multiplier role in eliminating the counterfeit and shoddy phenomenon in the cigarette market, effectively preventing the dumping of goods, safeguarding consumer rights, and ensuring the healthy and stable development of the cigarette market.
(3) The QR code has superior decoding and error correction capabilities, and the printing quality is not high.
(4) The application of QR code provides a new marketing model and shopping method for tobacco companies and consumers. After the consumer scans the product QR code with the smart phone, it can easily complete the online order and realize online shopping by paying the associated account and reserving the delivery address. Even when shopping in a physical store, consumers can scan the QR code with a smartphone, pay through the associated account, and after the cashier verifies the payment information, the product can be taken directly. At the same time, the purchase process of the unmanned vending machine will also become simpler. Consumers do not need to conduct coin-operated, directly scan the QR code of the product with a smart phone, pay by the associated account, and the unmanned vending machine equipped with the signal transceiver. After receiving the payment information, it will automatically ship and complete the shopping process.
(5) Due to the large capacity of the QR code information, if the printing enterprise can reach an agreement with the tobacco enterprise without affecting the information implantation of the tobacco enterprise, the printing enterprise's own information can be added and encrypted in the coding process, thereby The cigarette packages of the printing (especially the newly developed by the company) effectively implement property rights protection, making it impossible for others to imitate. At present, the main factors restricting the promotion and application of QR codes are: the popularity of reading and decoding systems (including hardware and software), and the lack of construction and supporting management of back-end websites. Second, consumers are not aware of QR codes. .
The above content is selected from the second issue of “ Printing Technology ·Packaging and Decoration †in 2013. For more journal content, please pay attention to the journal channel. The latest journal content clicks into the electronic journal channel of Keyin.com.