2017 China Home Top Ten Innovation Events

Innovation will make the home furnishing industry in 2017 alive. According to the indicators of innovation, influence, and consumer recognition, Beijing Business Daily “Home Industry Weekly” summed up the top ten innovation events, praised the innovation protagonists, and inspired the industry peers to stimulate positive energy in the industry. The main characters of the top ten innovation events are: Actual Home, Red Star Macalline, Chengwai Cheng, Jimei Home, Gujia Home, Ai Ruisi, TATA Wood Door, Xiaolong Group, Green Shield Zhongtian, Bauhinia Paint.

Innovation event 1 Borrowing unmanned stores to expand new retail

Innovation protagonist: actually home

In August 2017, the first unmanned convenience store EATBOX opened to welcome guests. From food supermarkets to seafood cats, a new retail chain that combines international trade, flexible buying and slow food experience has emerged.

Business News Viewpoint: With the landing of the EATBOX unmanned convenience store, the new retail layout of the home is basically formed. The layout of unmanned stores is not a temporary hot new retail, but a new business model to improve the large consumption of the “home” layout of the home.

Innovation Event 2 Renamed Extreme Mall Mark SKP

Innovation protagonist: Red Star Macalline

On June 25, 2017, Red Star Macalline, who has been in Beijing for 15 years, gave up the name of Dongsihuan, named after the geographical location. With the name of “Supreme Mall”, it directly went to the high-end department store SKP.

Business News Viewpoint: The name that has been used for 15 years has been abandoned, meaning to bid farewell to the past and to the future. Beijing Red Star Macalline Extreme Mall is the first of the more than 200 Red Star Macalline Malls in the country to play the "Supreme" banner, apparently aimed at the needs of high-end consumer groups.

Innovation event 3 performance season focus on parent-child consumption

Innovative protagonist: Cheng Waicheng

More than 50 comedies, melodrama and children's plays have been staged on September 1st - October 14th, 2017, and have a cultural feast for children in Beijing.

Business News Viewpoint: This is the third “City of Foreign Affairs” held by this old-fashioned home store in Beijing since 2015. Compared with previous concerts, it focuses on the entertainment needs of children and pays attention to parent-child consumption. Grasping the child, I also seized the present and cultivated the future.

Innovation Event 4 Re-marking to establish a "beauty image"

Innovation protagonist: Jimei Home

On February 15th, 2017, Jimei Home released a new Slogan, a new slogan called “Jimei Home, New Life, Beautiful for Me”, which connects enterprises, consumers and “beauty”.

Business News Viewpoint: Adapting people's pursuit of "beauty" is to satisfy people's yearning for a better life. When Jimei changed Slogan, the 19th National Congress had not yet been held, but the pulse of China’s future development was accurate.

Innovative event 5 “National Gu Jiari” played a systematic war

Innovation protagonist: Gu Jiajia

Sponsored Jiangsu Satellite TV's prime time parent-child puzzle program "Awesome Sofa", Gu Jiang's chairman Gu Jiangsheng led the "2017 Zhejiang Entrepreneur Hundred Days Horse Run" 100th rod... System warfare, multi-dimensional communication love family concept, For Gujiajiao, the sales volume of “8·16 National People’s Home” was broken by 1 billion yuan.

Business News Viewpoint: Breaking the surface of traditional sponsors who only implant LOGO and products, and the wonderful innovation in content and form, Gujia Home has successfully attracted many consumers and flexible implant brand feelings.

Innovative event 6 "Double 11" does not fight price to do public welfare

Innovation protagonist: Ayres

On November 11th, 2017, in the 798 Art District, the guests present were handed over the prepared cotton coats to Fan Yi, the chairman of Ai Ruisi, and hoped to pass them on to the children in the alpine region of Tibet.

Business News Viewpoint: Ai Ruisi does not talk about sales, does not fight price wars, bends to use love to do public welfare, increase the exposure, and the distance with consumers is quietly close, once the brand enters people's hearts, the market Self-contained.

Innovative event 7 "Double 11" 8 cities simultaneously released new products

Innovation protagonist: TATA wooden door

On November 10, 2017, eight stars including Wang Yidan, Chen Zhipeng, Xu Huaiqi, An Qiqi and Chen Derong gathered in the TATA wooden door to unveil the mystery of the new skin series. Eight new product launches were held simultaneously, and the third generation was released. Paint process - "skin series".

Business News Viewpoint: New products can be released at any time, but during the “Double 11” period with great attention, the impact is very different, not to mention the popular star platform. Tianshi, Di Li plus the national team and the TATA wooden door "Double 11" is not difficult. 39,408 users, sales of 619 million yuan, and customer value of 15,700 yuan, make those who "swipe" are blushing.

Innovation Event 8 Cultural Special Tour 14th Tour of Gyeonggi

Innovation protagonist: Xiaolong Group

On November 15, 2017, the “Qianlong Group” line was departed from Beijing Huangcun Railway Station. During the 14-day journey, hundreds of filial stars traveled to Fujian and Jiangxi to experience ceramic culture.

Business News Viewpoint: The scenery of Wuyi Mountain, the porcelain of Jingdezhen, the tea of ​​Fujian, the kiln of Dehua, the feast of Mazu, and the places where the “Zhenlong Group” passed, the passengers are experiencing, participating and admiring. This cultural trip not only allowed them to understand the ceramic culture in depth, but also had a more warm understanding of Xiaolong, and the brand spread invisible.

Innovation event 9 first door and window lifetime warranty

Innovation protagonist: Green Shield Zhongtian

On the eve of “May 1st” in 2017, the well-known door and window brand of Beijing Green Shield Zhongtian original research and development of the eoss system doors and windows were fully listed, and for the first time in the door and window industry promised to provide lifetime warranty service, the first to pick up the door and window industry service upgrade.

Business News Viewpoint: Door and window replacement is difficult, long-term use, and different from other household items, long-term exposure to outdoor environment, sun and rain... Lifetime free warranty, this commitment for the door and window brand really needs full confidence It depends on whether the Green Shield is able to live a long life.

Innovative events 10 telling the history of entrepreneurship in movies

Innovative protagonist: Bauhinia paint

On the night of Bauhinia held in Shanghai on May 16th, 2017, the charity inspirational film "20:16" was officially released nationwide. This is a 90-minute film. The protagonist is Ye Zicheng, Chairman of Ye's Chemical Group, and Bauhinia Paint. Founder Ye Fengjuan.

Business News Viewpoint: Sponsoring film shooting or placing advertisements in movies, many home brands have been well-versed; integrating entrepreneurial stories into movies, with the brand founder as the protagonist, is the first in the home industry.

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