09 furniture new products rushed into the fashion show price subversion imagination

[Abstract] The hot summer is about to pass, so that the furniture is also ushered in a dazzling golden autumn --- the new product season is coming! At the peak of the decoration season of gold, silver and silver, all major brands have launched new furniture, simple and complicated. Comfortable, tough... Look at the eyes and see the confusion. Even if you don’t experience the scenes of the 100-year-old home fair, you can feel one or two in the home store.

The heat-to-tolerant summer is about to pass, and the furniture is also ushered in a dazzling golden autumn--the new product season is coming! At the peak of the golden nine silver ten decoration season, major brands are launching new furniture, simple, complicated and comfortable. , tough ... look at the eyes, see the chaos. Even if you don’t experience the scenes of the 100-year-old home fair, you can feel one or two in the home store. Along with the cool autumn wind, it represents the new furniture of the brand “seasons fashion show”, and debuts in the most elegant form, opening this year’s T-stage show.

Seeing that the new furniture products are entering the store one after another, there are no sales prices, and some prices are too high. The reporter saw someone asking for a discount on a new product, and the promoters answered the new product without a discount. Why? Is it really worth the design? If consumers don't buy it, the fate of the new product is only two: one is to cut prices, and the other is to eliminate. The products that nobody cares about are only eliminated, and some products that consumers like are also facing the fate of price cuts.

What is gratifying to consumers is that there are still many outstanding products in many expensive products, which completely subvert the inherent concept of new products on the market at an affordable price. On the 19th and 20th, Yitong Home, which is based on the principle of “everyday parity”, held a new product launch conference in 2009. Different from other furniture brands, the Ming and Qing Impressions and Korean fashion two new series of furniture are all kept at a low price. In addition to a number of cash back and free-to-order promotions, several new products are completely priced by consumers through auction.

Yitong Home is located in the nearly 5000m2 flagship store of Fu'an Avenue. It has just opened its business. After the lively opening ceremony, the new product launch conference has once again debuted, bringing an affordable meal to the people of Tianjin. At this point, Unicom has completed the construction of the sales network in Tianjin, reaching the grand scale of the ten stores. The person in charge of the unified home told reporters: the development cycle of furniture is relatively long, the style changes slowly, and a brand may launch several products in one year. High prices are bound to hinder the purchase of many consumers, and new products are outdated when discounts are made. These are contrary to our concept of “parity and luxury”. We must not only make the people affordable, but also let everyone have the current trend of new products. This time, we also adopted the auction pricing method, which is to let the market let consumers guide the trend, and develop more affordable furniture in the next season!

Let's take a look at the new furniture that is on the market this season and what surprises we have brought us:

Rookie - Korean style

In recent years, with the popularity of domestic Korean dramas and the increase of “Ha Han and Han”, Korean furniture has quietly sold well in the Chinese market. Like Korean dramas, Korean-style furniture is a beautiful route with the characteristics of soft lines, bright colors, exquisite styles and romantic warmth. It is favored by young fashion families in China. Korean furniture likes milky white, pink and blue, which is refreshing and reveals a little romance, which makes the mood more relaxed and happy. In terms of process quality, function and cultural connotation, it has distinctive characteristics. To a certain extent, it covers the traditional aesthetic habits of Chinese people, and is more in line with young people's pursuit of individuality, fashion and aesthetic consumption psychology.

Under the sun, the beautiful light, the fresh air, the unique bright colors of nature and the freehand life of people create a charming scenery. This style of new products undoubtedly in the shape of the bedroom, successfully achieved this effect. Light tones, simple and clean lines are like the area with a long history and ancient civilization. The rhythm of life is idle, and people live a carefree life in the simplest and most enjoyable way. Keep busy and nervous outside the door, do your own dominance at home, and create a lofty realm of "great hidden in the city." The soft morning light, the fresh air, the fragrance of wild flowers stretch the time indefinitely, the rhythm of life is idle, and the time is only used to enjoy simple happiness.

Lightweight - American Diversification

The country style of this season's American furniture is loved by more and more consumers for its simple, bright and practical style. The appearance and materials still maintain a natural, simple style, and the hidden design drawers accommodate more space, making it look more neat and beautiful. The bright color and simple design make the American furniture out of the traditional mode of deep color and large volume.

Faced with more and more small and medium-sized units, many American and European furniture manufacturers are also thinking about trying different styles of change to be accepted by more ordinary people. "American furniture needs to enter a small apartment. The first thing is that the volume must be reduced, the complicated lines must be changed, and more must be considered artistic and practical." The product development manager of Yitong Home said. It can be said that in today's brand competition, in order to better cater to the market, even classical or American furniture, which has been represented by complex crafts and heavy materials, is beginning to be optimistic about the market effect brought by the "simple style". American furniture is more a fusion of a romantic color, this change from "high-end consumer goods" to "civilian consumer goods" will also make people with small units have more and better choices.

Mix and match - Chinese fusion style

One of the important expressions of the living room, depicting the character, hobby and brush of life pursuit. The living room space often gives visitors the first impression of home. The Ming and Qing Dynasties series is a classic combination of natural Chinese style, with classic black, gray and red (dark red) embellishments, perfectly showing the charm of Chinese culture. The combination of simple and modern furniture gives a sense of harmony and naturalness. With the color of Western Impressionist paintings, people can fully feel the warmth and agility of nature. The expression of Chinese and Western art forms a fusion with the home to create a more natural and individual home. Living space.

This season's popular American furniture also incorporates a large number of Chinese elements, such as Chinese pen-painting, which combines Chinese and Western cultural heritage to achieve the perfect appeal of art and life, home and culture, harmony and unity. In the same space, whether it is "traditional and modern" or "Chinese and Western", it is mainly based on a style, with a partial design to add space.

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